Bachali says Unilog's SaaS customers spend between $800 and $12,000 monthly.
Suchit Bachali · 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre? · Aug 21, 2019 · at 4:45
Suchit Bachali is the CEO of Unilog, an enterprise e-commerce platform and product data provider.
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“A typical customer, you know, starts out at about, you know, they can go from anywhere from 800 dollars a month in, in monthly spend on the SaaS platform all the way up to 10, 12,000 dollars a month in annual, in monthly spend for the SaaS platform.”
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More from Suchit Bachali
Bachali says Unilog's SaaS annual recurring revenue is $8M to $12M.
“That's close to our run rate. I want to get it. But I would say the range is, you know, eight to 12.”
Bachali claims Unilog's enterprise customer acquisition payback period is just 40 days.
“So on our payback period, it's usually 40 days ish 4045 days because we're essentially considering that on a typical sales cycle, which is about two and a half to three months, a sales rep is, is probably spending On average about 60 to seven, 60 hours, right?”
Bachali says software investors value services revenue at 1.1x to 1.2x.
“I mean, the service revenue is, is not very valuable from a, from an investor's perspective, you know, it's, 1.11 times to 1.2 times is probably what you would expect.”
Unilog's 2018 revenue was split exactly evenly between software and services.
“Our, this financial year, which ended March, 2018 our, this was the first year where the revenues were fifty-fifty split, so 50% of our revenues came from PurePlay software, and then 50% of our revenues came from services.”