channel partner

“If you start thinking about an exit, having channel partners is a great place to start in terms of trying to drum up demand for your company, because you're already built on their API, hopefully adding value”

“That's now we're driving 30% of new business up from zero just over a year ago.”

“Currently probably less than 10% of that revenue comes through them. However if I add in the their original revenue from our partner in Australia, that deal that I've talked about earlier on, that would probably take it to close to 20%.”

“Yes, mathematically, that will work, and it'll look good in a spreadsheet, and yes, you will improve your gross margin short term. It's also a great way to limit sales. I mean, you know, because after a period of time, that partner can just switch to a competi…”

“Over the next two years, they're going to onboard us to 11,000 clients of theirs, which is exciting.”

“Around the 25%, 25 to 30%, depending on the partner.”

“Direct is our way of testing the market with new products, new concepts. Our channel partners don't have an appetite for testing or adventures or new stuff.”

“Audience means that they must be selling, your channel partner or potential partner must be selling to your ICP. If they're not selling to your ICP, the likelihood that they're going to be successful is zero, not two percent.”

“We plan to be close to a thousand channel partners by the end of this year.”

“An average channel partner will start generating revenue about two months in and become profitable for you only five months in.”