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BuzzSumo

10 statements across 2 episodes · 5 bullish · 0 bearish · 1 people on the record · first statement Aug 22, 2018 by Giles Palmer · said 32 times in 10 episodes since 2016 · across every show →

Mentions by year

brought up most by Nathan Latka (17), Giles Palmer (6), Paymon Taei (2), Chris Dickey (2), Vincent Dignan (1), Sujan Patel (1), Rand Fishkin (1), Kim Garst (1)

tap a year for its mentions
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035201620172018201920202021episodes it came up in
0042.585201620172018201920202021episodesmentions per episode
2021 8 mentions in 1 episode
2020 2 mentions in 1 episode
2019 2 mentions in 1 episode
2018 15 mentions in 2 episodes 8 per episode
2016 5 mentions in 5 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about BuzzSumo, oldest first

Aug 22, 2018 positive
Disclosure
Palmer: Brandwatch acquired BuzzSumo for 3x to 5x revenue in cash
“Did we pay five X? No, not quite, but you know, it's, you are north of three X. I'm not saying, but it was a good, it was a, the founders at BuzzSumo did great. It was a cash, almost exclusively cash deal.”
Giles Palmer Aug 22, 2018 ▶ 16:29 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 neutral
Assertion Not checkable as stated
Palmer: BuzzSumo's average customer pays $130 a month
“Their average is about a 130 bucks a month.”
Giles Palmer Aug 22, 2018 ▶ 11:41 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 neutral
Disclosure
Palmer: Brandwatch funded the BuzzSumo acquisition directly off its balance sheet
“I mean, we didn't raise. We paid off balance sheet.”
Giles Palmer Aug 22, 2018 ▶ 17:12 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 positive
Assertion Not checkable as stated
Palmer: BuzzSumo had 400,000 freemium users at the time of acquisition
“Yeah, and they've got 400,000 freemium users, so they've got this huge database of freemium users as well.”
Giles Palmer Aug 22, 2018 ▶ 15:52 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 neutral
Assertion Not checkable as stated
Palmer: BuzzSumo has 3,500 customers
“So both Sumo have 3500 customers.”
Giles Palmer Aug 22, 2018 ▶ 11:28 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Mar 26, 2021 positive
Disclosure
Brandwatch acquired BuzzSumo to expand cross-selling to its existing customers
“Like last year we acquired a company called BuzzSumo, and although it's not really aimed at the same sort of market space as our core product, that is something that our customers are actually, you know, taking as well.”
Giles Palmer Mar 26, 2021 ▶ 10:40 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021 neutral
Assertion Supported
BuzzSumo operated completely remotely without a physical office before acquisition
“BuzzSumo was, didn't even have an office.”
Giles Palmer Mar 26, 2021 ▶ 15:16 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021 positive
Assertion Partly supported
BuzzSumo had 3,500 customers at the time Brandwatch acquired it
“So both Sumo have 3500 customers.”
Giles Palmer Mar 26, 2021 ▶ 11:25 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021 positive
Assertion Supported
BuzzSumo had 400,000 freemium users when Brandwatch acquired it
“Yeah, and they've got 400,000 freemium users, so they've got this huge database of freemium users as well.”
Giles Palmer Mar 26, 2021 ▶ 14:08 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021 neutral
Disclosure
Brandwatch acquired BuzzSumo in an almost exclusively cash deal
“It was a cash, almost exclusively cash deal.”
Giles Palmer Mar 26, 2021 ▶ 14:58 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
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