BuzzSumo operated completely remotely without a physical office before acquisition
Giles Palmer · Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million · Mar 26, 2021 · at 15:16
Brandwatch CEO Giles Palmer describes BuzzSumo's lean organizational structure prior to acquisition.
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“BuzzSumo was, didn't even have an office.”
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“You know, this year we'll do more than sixty million dollars in revenue, and there's 420 staff in the business, so, and it's profitable.”
Salesforce and NetSuite have natural organizational virality that specialized SaaS lacks
“I'm envious of companies like NetSuite and I guess Salesforce that just end up having this kind of viral effect across once they get it, once they get a customer. We have to work very hard for retention. We have to make our products incredibly sticky.”