BuzzSumo
company on 1 show · 10 statements across 2 episodes · said 32 times in 10 episodes since 2016
Mentions by year, every show
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Top Founders 32
2021 8 mentions in 1 episode
2020 2 mentions in 1 episode
2019 2 mentions in 1 episode
2018 15 mentions in 2 episodes 8 per episode
2016 5 mentions in 5 episodes 1 per episode
- EP 458: 1200 Pay Her $47/Mo, Will do $2M This Year with Boom Social CEO Kim Garst
- EP 441: $605k Revenue Agency Spins off $35k MRR SaaS Products with Sujan Patel
- EP 368: From Blog to $40M/Yr, 23k Customers At Moz With Rand Fishkin
- This Guy Might Be the Biggest Underground Growth Hacker Ever, EP 304: Vincent Dignan
- He Quit Six Figure Job To Launch Agency Right As First Kid Was On Way, EP 256: John Lincoln
- every mention in 2016, scene by scene →
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10 statements about BuzzSumo, every show
BuzzSumo operated completely remotely without a physical office before acquisition
“BuzzSumo was, didn't even have an office.”
Brandwatch acquired BuzzSumo in an almost exclusively cash deal
“It was a cash, almost exclusively cash deal.”
BuzzSumo had 400,000 freemium users when Brandwatch acquired it
“Yeah, and they've got 400,000 freemium users, so they've got this huge database of freemium users as well.”
Brandwatch acquired BuzzSumo to expand cross-selling to its existing customers
“Like last year we acquired a company called BuzzSumo, and although it's not really aimed at the same sort of market space as our core product, that is something that our customers are actually, you know, taking as well.”
Palmer: Brandwatch funded the BuzzSumo acquisition directly off its balance sheet
“I mean, we didn't raise. We paid off balance sheet.”
Palmer: Brandwatch acquired BuzzSumo for 3x to 5x revenue in cash
“Did we pay five X? No, not quite, but you know, it's, you are north of three X. I'm not saying, but it was a good, it was a, the founders at BuzzSumo did great. It was a cash, almost exclusively cash deal.”
Palmer: BuzzSumo had 400,000 freemium users at the time of acquisition
“Yeah, and they've got 400,000 freemium users, so they've got this huge database of freemium users as well.”