Vincent Dignan

Founder, Magnific · 1 appearance on the record.

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founderauthoroperatorother@VincentDignan ↗LinkedIn ↗vinclancy.com ↗

Vincent Dignan is a growth marketer who co-founded the marketing agency Magnific and previously launched media sites such as Planet Ivy. He is known for his SXSW growth hacking presentations and for co-authoring Secret Sauce: The Ultimate Growth Hacking Guide.

10statements → 1claims → 0claims resolved → 4.1/5average certainty → 2.3/5average debate potential → 3said about them ↓

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 assertion · 1 opinion · 5 insights · 3 disclosures · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Vincent argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Vincent Dignan on measured tape to publish a rate. This says nothing about how they speak.

Everything Vincent Dignan said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Dignan: Marketers Push 'Engaging Content' So Startups Fail and Hire Them
“There's a conspiracy among social media marketers. We tell you it's all about having engaging content because then you try it. It doesn't work. And then you hire us.”
Vincent Dignan Jun 20, 2016 ▶ 2:47 This Guy Might Be the Biggest Underground Growth Hacker Ever, EP 304: Vincent Dignan
Opinion
Dignan: London startup founders are lazy and waste time networking
“I've written articles on how lazy my hometown, London startups appears to be. Like, I can't say definitively whether they are or not, but like, what the hell are you doing drinking beer and going to free networking events a week? Why is it I speak to you a yea…”
Vincent Dignan Jun 20, 2016 ▶ 11:17 This Guy Might Be the Biggest Underground Growth Hacker Ever, EP 304: Vincent Dignan
Insight
Dignan: Angel investors need hundreds of bets to make power laws work
“So if you're an angel investor, yeah, investing in two or three or four companies isn't enough. You need hundreds. So likewise is my consulting, like startups are like, let's give you some money and some equity. Like how many companies would I have to give my …”
Vincent Dignan Jun 20, 2016 ▶ 13:13 This Guy Might Be the Biggest Underground Growth Hacker Ever, EP 304: Vincent Dignan
Insight
Dignan: Investors exploit founders who skip '48 Laws of Power'
“Investors will walk all over you if you do not read this book.”
Vincent Dignan Jun 20, 2016 ▶ 15:57 This Guy Might Be the Biggest Underground Growth Hacker Ever, EP 304: Vincent Dignan
Insight
Dignan: Founders should skip networking events and focus on public speaking
“Don't go to networking events. They're a complete waste of time. Just start public speaking earlier.”
Vincent Dignan Jun 20, 2016 ▶ 17:17 This Guy Might Be the Biggest Underground Growth Hacker Ever, EP 304: Vincent Dignan
Insight
Dignan: Acquiring the first 1,000 to 2,000 email subscribers is the hardest part
“Once you have the emails, it's just, it's getting the first thousand to 2000 emails. That is the hard part.”
Vincent Dignan Jun 20, 2016 ▶ 10:30 This Guy Might Be the Biggest Underground Growth Hacker Ever, EP 304: Vincent Dignan
Disclosure
Dignan refuses equity compensation from all of his consulting clients
“People offer me equity all the time. I never take it.”
Vincent Dignan Jun 20, 2016 ▶ 12:43 This Guy Might Be the Biggest Underground Growth Hacker Ever, EP 304: Vincent Dignan
Disclosure
Dignan: Controls a 175,000-follower Twitter network for traffic generation
“I have like a Twitter, like a 175,000 army that I could turn on”
Vincent Dignan Jun 20, 2016 ▶ 7:58 This Guy Might Be the Biggest Underground Growth Hacker Ever, EP 304: Vincent Dignan
Assertion Not checkable as stated
Dignan: Was on Welfare Benefits Three Years Ago
“I was on welfare benefits three years ago.”
Vincent Dignan Jun 20, 2016 ▶ 2:31 This Guy Might Be the Biggest Underground Growth Hacker Ever, EP 304: Vincent Dignan
Disclosure
Dignan: Consulting clients pay $5,000 to $10,000 monthly
“So around five grand to 10 grand per month.”
Vincent Dignan Jun 20, 2016 ▶ 5:42 This Guy Might Be the Biggest Underground Growth Hacker Ever, EP 304: Vincent Dignan

The other half of the tape: Vincent Dignan's own voice is left out of every number here. Other people bring the name up 3 times in 1 episode on Top Founders. every mention, with the transcript →

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Appearances (1)

EpisodeDateSpeaking time
This Guy Might Be the Biggest Underground Growth Hacker Ever, EP 304: Vincent Dignan Jun 20, 2016 8m
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