Boomerang

“Well, the, actually the Boomerang team even recommend us to our, to their customers.”

“So the other one is big swings, like the biggest effort. Don't necessarily bring the largest results. Our most ambitious experiments, where we change how a product works at a one funnel step in a major way, didn't really bring the most valuable results to the …”

“And when we look at the confidence, we're like, but why would we estimate the confidence? If we're so sure this is gonna work, you just do it. The whole point of experiments is you don't know what will work. So confidence doesn't really matter what you think. …”

“So we have issued dividends for all our shareholders, employees, Investors. Founders.”

“We have turned every single dollar of investment into about 125 dollars in revenue to date”

“And these experiments resulted in about 500 K of ARR. Six percent of our total revenue.”

“And our core experiment team is only five people. We didn't spend any money on any fancy A-B testing framework.”

“Valuation is temporary. Control is forever.”

“We came out to California and raised our first 400 K. And then we somehow got to profitability within about 18 months. And mainly because we were very, very lean. It was, you know, that's 400 K gave us three founders, one employee, one contractor, and it laste…”

“Our recovery rate went up about 12%. That's like Big boost in retention. These subscribers are subscribers. They already use Love Your Product. Don't you want to retain 12% more every single month? And we went from 29 percentile in our industry, in our ticket …”

“We have only had one voluntary departure in the last five years”

“We have 19 people.”

“Over the four experiments, so it was, you know, four iterative experiments, we got about 250 K worth of extra new subscriber from free users converting to pay.”

“We invented the snooze button you now see in Gmail, Outlook, Superhuman, even Slack.”

“We took out all the bright color buttons. Branding is gone. No marketing info. We kept the original one line schedule meetings with Boomerang. And it went up from one percent to basically 20, blended across maybe like 14% because we have less Outlook users in …”