Moah: Boomerang Runs Experimentation Pipeline with Five People and No Paid Tools
Aye Moah · She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah · Oct 22, 2024 · at 18:44
This episode carries Aye Moah's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Aye Moah describes Boomerang's lean operational approach to product experimentation.
0:00 / 0:07exact quote · 7.1s
720p mp4 · rendered on demand · StarZero watermark
“And our core experiment team is only five people. We didn't spend any money on any fancy A-B testing framework.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Aye Moah
Removing branding from confirmation pages boosted Boomerang's conversion rate to 14%
“We took out all the bright color buttons. Branding is gone. No marketing info. We kept the original one line schedule meetings with Boomerang. And it went up from one percent to basically 20, blended across maybe like 14% because we have less Outlook users in …”
Moah: Replace Confidence with Complexity in the RICE Prioritization Framework
“And when we look at the confidence, we're like, but why would we estimate the confidence? If we're so sure this is gonna work, you just do it. The whole point of experiments is you don't know what will work. So confidence doesn't really matter what you think. …”
Moah: Boomerang issues dividends to employees, investors, and founders
“So we have issued dividends for all our shareholders, employees, Investors. Founders.”
Moah: Boomerang invented the snooze button used across Gmail and Superhuman
“We invented the snooze button you now see in Gmail, Outlook, Superhuman, even Slack.”
Aye Moah: Avoid sending dunning email reminders on the same weekday
“The one really little known fact is you don't want to send those emails on the same weekday. If there's a really weird quirky thing with bank account and credit cards, sometimes you're like, oh, I'll just send, you know, every seven days a reminder to update y…”