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Book in a Box

8 statements across 3 episodes · 5 bullish · 0 bearish · 3 people on the record · first statement Jun 21, 2016 by John Ruhlin · said 31 times in 5 episodes since 2017 · across every show →

Mentions by year

brought up most by Nathan Latka (22), JT McCormick (6), Cameron Herold (3)

tap a year for its mentions
001523042017201820192020episodesmentions
0242017201820192020episodes it came up in
0042842017201820192020episodesmentions per episode
2020 1 mention in 1 episode
2017 30 mentions in 4 episodes 8 per episode

every mention, scene by scene, with the transcript →

Everything said about Book in a Box, oldest first

Jun 21, 2016
Disclosure
Ruhlin paid Tucker Max's Book in a Box $18K-$20K for Giftology
“The level that I went through, it was like 18 to 20,000 dollars to, you know, to work with their editors.”
John Ruhlin Jun 21, 2016 ▶ 12:22 He's Sold The Most CutCo Knives Ever, EP 308: John Ruhlin
Aug 28, 2017 neutral
Assertion Supported
Herold: Tucker Max's Book in a Box charges $25,000 per book
“Because 25,000 is their cost to pull a book out of your head and get it in print.”
Cameron Herold Aug 28, 2017 ▶ 8:39 765: How This Coach Can Charge $80k+ per Year for One Gig
Sep 22, 2017 positive
Assertion Not checkable as stated
McCormick: Book in a Box generated $11.3 million in cumulative revenue
“Actually, we're about, let's call it 11,000,003 is the exact number.”
JT McCormick Sep 22, 2017 ▶ 11:37 790: Book in a Box Passes $11.3m in Revenue, 500+ Authors
Sep 22, 2017
Disclosure
McCormick: Book in a Box charges $25,000 over five months
“So real simple, it's 25,005 thousand dollars a month for five months.”
JT McCormick Sep 22, 2017 ▶ 6:42 790: Book in a Box Passes $11.3m in Revenue, 500+ Authors
Sep 22, 2017 positive
Assertion Not checkable as stated
McCormick: Book in a Box is bootstrapped, debt-free, and highly profitable
“We as book in a box have no debt, no loans, no private equity, no VC money, and we are extremely profitable.”
JT McCormick Sep 22, 2017 ▶ 9:12 790: Book in a Box Passes $11.3m in Revenue, 500+ Authors
Sep 22, 2017 positive
Assertion Not checkable as stated
McCormick: Book in a Box worked with over 500 authors
“We have worked now with over 500 authors.”
JT McCormick Sep 22, 2017 ▶ 8:01 790: Book in a Box Passes $11.3m in Revenue, 500+ Authors
Sep 22, 2017 positive
Assertion Not publicly verifiable
McCormick: Book in a Box claims quality parity with Random House
“No, these books you can set on any shelf, and in fact, some of them are on the shelf at Barnes & Noble, and you would not know the difference if it was Random House or Book in a Box who published the book.”
JT McCormick Sep 22, 2017 ▶ 6:57 790: Book in a Box Passes $11.3m in Revenue, 500+ Authors
Sep 22, 2017 positive
Assertion Not checkable as stated
McCormick: Book in a Box averages 25 to 30 new authors monthly
“We're averaging anywhere between 25 and 30 authored, new authors a month.”
JT McCormick Sep 22, 2017 ▶ 12:06 790: Book in a Box Passes $11.3m in Revenue, 500+ Authors
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