Assertion certainty 5/5 debate potential 2/5

McCormick: Book in a Box is bootstrapped, debt-free, and highly profitable

JT McCormick · 790: Book in a Box Passes $11.3m in Revenue, 500+ Authors · Sep 22, 2017 · at 9:12

JT McCormick, CEO of Book in a Box, discusses the company's financial discipline and contrasts it with venture-backed startups.

0:00 / 0:08exact quote · 8.6s
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“We as book in a box have no debt, no loans, no private equity, no VC money, and we are extremely profitable.”

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More from JT McCormick

Assertion Supported
McCormick: Anyone can buy their way onto a bestseller list
“Of course it is. You've got a lot of people out there who actually do it. So yeah, it's, as we've always said, you can buy anything. So yes.”
JT McCormick Sep 22, 2017 ▶ 2:09 790: Book in a Box Passes $11.3m in Revenue, 500+ Authors
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McCormick: The gig economy treats freelancers like migrant workers
“I have found that in the gig economy for freelancers, many of them are treated like migrant workers, and that's complete bullshit.”
JT McCormick Sep 22, 2017 ▶ 14:32 790: Book in a Box Passes $11.3m in Revenue, 500+ Authors
Assertion Not publicly verifiable
McCormick: Book in a Box claims quality parity with Random House
“No, these books you can set on any shelf, and in fact, some of them are on the shelf at Barnes & Noble, and you would not know the difference if it was Random House or Book in a Box who published the book.”
JT McCormick Sep 22, 2017 ▶ 6:57 790: Book in a Box Passes $11.3m in Revenue, 500+ Authors
Disclosure
McCormick: Book in a Box charges $25,000 over five months
“So real simple, it's 25,005 thousand dollars a month for five months.”
JT McCormick Sep 22, 2017 ▶ 6:42 790: Book in a Box Passes $11.3m in Revenue, 500+ Authors
Assertion Not checkable as stated
McCormick: Book in a Box worked with over 500 authors
“We have worked now with over 500 authors.”
JT McCormick Sep 22, 2017 ▶ 8:01 790: Book in a Box Passes $11.3m in Revenue, 500+ Authors
Assertion Not checkable as stated
McCormick: Book in a Box generated $11.3 million in cumulative revenue
“Actually, we're about, let's call it 11,000,003 is the exact number.”
JT McCormick Sep 22, 2017 ▶ 11:37 790: Book in a Box Passes $11.3m in Revenue, 500+ Authors
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