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John Ruhlin

Founder and CEO, GIFT·OLOGY · 1 appearance on the record.

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founderauthorexecutive@ruhlin ↗LinkedIn ↗johnruhlin.com ↗

After setting record Cutco cutlery sales through strategic corporate gifting, Ruhlin founded GIFT·OLOGY to manage high-end client retention campaigns for major corporations and sports teams. He was also the author of the 2016 bestselling book Giftology.

9statements → 4claims → 2claims resolved → 3.78/5average certainty → 1.33/5average debate potential → 4said about them ↓

1 supported 0 partly supported 1 contradicted 2 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 opinion · 4 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 2 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how John argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
John Ruhlin: Cutco Generates About $250 Million in Revenue
“Cutco is is kind of a well, it's a small, big company, about two hundred fifty million in revenue out of New York.”
John Ruhlin Jun 21, 2016 ▶ 1:45 He's Sold The Most CutCo Knives Ever, EP 308: John Ruhlin

Their most notable contradicted claim

Assertion Contradicted
Ruhlin: WSJ bestseller list requires 7,000 to 10,000 sales in a single week
“Depending upon how you, it all has to hit during the same week and whatever else, but I would say seven to 10,000 copies. Ironically, it's not as many as most people think that it is.”
John Ruhlin Jun 21, 2016 ▶ 13:17 He's Sold The Most CutCo Knives Ever, EP 308: John Ruhlin

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of John Ruhlin on measured tape to publish a rate. This says nothing about how they speak.

Everything John Ruhlin said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Ruhlin: Bose and Beats have great branding but suck at audio quality
“The sound of the, you know, like the best speakers in the world are made out of wood. They're not made out of plastic or metal, like bows and beats and some of the stuff that is really cool brand, but it sucks when it comes to audio.”
John Ruhlin Jun 21, 2016 ▶ 7:23 He's Sold The Most CutCo Knives Ever, EP 308: John Ruhlin
Assertion Contradicted
Ruhlin: WSJ bestseller list requires 7,000 to 10,000 sales in a single week
“Depending upon how you, it all has to hit during the same week and whatever else, but I would say seven to 10,000 copies. Ironically, it's not as many as most people think that it is.”
John Ruhlin Jun 21, 2016 ▶ 13:17 He's Sold The Most CutCo Knives Ever, EP 308: John Ruhlin
Disclosure
Ruhlin: Best year selling Cutco was over $500K revenue, $120K take-home
“Bottom line is, is over half a million in sales was my best year, you know, back in the day when it was just knives. And our take home at that point in time after, you know, expenses and whatever else was like a 120,000.”
John Ruhlin Jun 21, 2016 ▶ 4:28 He's Sold The Most CutCo Knives Ever, EP 308: John Ruhlin
Disclosure
Chicago Cubs paid $100-$1,000 per custom gift from renovated Wrigley wood
“Let's just say it was between a hundred and a thousand dollars per gift.”
John Ruhlin Jun 21, 2016 ▶ 8:29 He's Sold The Most CutCo Knives Ever, EP 308: John Ruhlin
Assertion Not checkable as stated
Ruhlin almost lost his business in 2008 due to real estate investments
“My business didn't take a hit in oh eight, but I almost lost the business in oh eight because I got a little bit cocky and big for my britches and started, started to invest in realist corp, you know, like commercial real estate and invested in other companies…”
John Ruhlin Jun 21, 2016 ▶ 10:12 He's Sold The Most CutCo Knives Ever, EP 308: John Ruhlin
Assertion Not checkable as stated
Ruhlin: Accountant and right-hand employee stole during 2008 IRS audit
“When everything came crashing down, I went to an IRS audit. I had an employee that was stealing from me. That was my accountant and a right hand person.”
John Ruhlin Jun 21, 2016 ▶ 10:26 He's Sold The Most CutCo Knives Ever, EP 308: John Ruhlin
Disclosure
Ruhlin paid Tucker Max's Book in a Box $18K-$20K for Giftology
“The level that I went through, it was like 18 to 20,000 dollars to, you know, to work with their editors.”
John Ruhlin Jun 21, 2016 ▶ 12:22 He's Sold The Most CutCo Knives Ever, EP 308: John Ruhlin
Assertion Supported
John Ruhlin: Cutco Generates About $250 Million in Revenue
“Cutco is is kind of a well, it's a small, big company, about two hundred fifty million in revenue out of New York.”
John Ruhlin Jun 21, 2016 ▶ 1:45 He's Sold The Most CutCo Knives Ever, EP 308: John Ruhlin
Disclosure
The Ruhlin Group has 25 pro sports clients using Cutco gifts
“We have 25 pro sports clients and even, you know, pro sports teams use it as gifts”
John Ruhlin Jun 21, 2016 ▶ 2:30 He's Sold The Most CutCo Knives Ever, EP 308: John Ruhlin

The other half of the tape: John Ruhlin's own voice is left out of every number here. Other people bring the name up 4 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 4

Every mention by year

tap a year for its mentions
0021422016episodesmentions
0122016episodes it came up in
0011222016episodesmentions per episode
2016 4 mentions in 2 episodes 2 per episode

Appearances (1)

EpisodeDateSpeaking time
He's Sold The Most CutCo Knives Ever, EP 308: John Ruhlin Jun 21, 2016 13m
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