The Ruhlin Group has 25 pro sports clients using Cutco gifts
John Ruhlin · He's Sold The Most CutCo Knives Ever, EP 308: John Ruhlin · Jun 21, 2016 · at 2:30
John Ruhlin, founder of corporate gifting firm The Ruhlin Group, explains how sports teams use Cutco products for gifting.
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“We have 25 pro sports clients and even, you know, pro sports teams use it as gifts”
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Ruhlin: Bose and Beats have great branding but suck at audio quality
“The sound of the, you know, like the best speakers in the world are made out of wood. They're not made out of plastic or metal, like bows and beats and some of the stuff that is really cool brand, but it sucks when it comes to audio.”
Ruhlin: WSJ bestseller list requires 7,000 to 10,000 sales in a single week
“Depending upon how you, it all has to hit during the same week and whatever else, but I would say seven to 10,000 copies. Ironically, it's not as many as most people think that it is.”
Ruhlin: Best year selling Cutco was over $500K revenue, $120K take-home
“Bottom line is, is over half a million in sales was my best year, you know, back in the day when it was just knives. And our take home at that point in time after, you know, expenses and whatever else was like a 120,000.”
Chicago Cubs paid $100-$1,000 per custom gift from renovated Wrigley wood
“Let's just say it was between a hundred and a thousand dollars per gift.”
Ruhlin almost lost his business in 2008 due to real estate investments
“My business didn't take a hit in oh eight, but I almost lost the business in oh eight because I got a little bit cocky and big for my britches and started, started to invest in realist corp, you know, like commercial real estate and invested in other companies…”