John Ruhlin describes the sales mechanics and thresholds required to reach the Wall Street Journal bestseller list.
Opinion
Ruhlin: Bose and Beats have great branding but suck at audio quality
“The sound of the, you know, like the best speakers in the world are made out of wood. They're not made out of plastic or metal, like bows and beats and some of the stuff that is really cool brand, but it sucks when it comes to audio.”
Disclosure
Ruhlin: Best year selling Cutco was over $500K revenue, $120K take-home
“Bottom line is, is over half a million in sales was my best year, you know, back in the day when it was just knives. And our take home at that point in time after, you know, expenses and whatever else was like a 120,000.”
Disclosure
Chicago Cubs paid $100-$1,000 per custom gift from renovated Wrigley wood
“Let's just say it was between a hundred and a thousand dollars per gift.”
Assertion Not checkable as stated
Ruhlin almost lost his business in 2008 due to real estate investments
“My business didn't take a hit in oh eight, but I almost lost the business in oh eight because I got a little bit cocky and big for my britches and started, started to invest in realist corp, you know, like commercial real estate and invested in other companies…”
Assertion Not checkable as stated
Ruhlin: Accountant and right-hand employee stole during 2008 IRS audit
“When everything came crashing down, I went to an IRS audit. I had an employee that was stealing from me. That was my accountant and a right hand person.”
Disclosure
Ruhlin paid Tucker Max's Book in a Box $18K-$20K for Giftology
“The level that I went through, it was like 18 to 20,000 dollars to, you know, to work with their editors.”