Epic Gardening

“I think that guy, if he does this right, he could build a billion dollar company as a gardening YouTuber, which is fantastic.”

“The beauty of having content is that you kind of get like a pre-validation engine for what you might want to put out there.”

“With seed, it's almost always going to be a buy because the infrastructure to actually like acquire seed, we have, we sell almost 800 varieties of seed, vegetables, flowers, herbs. It's nearly impossible to scale that really quickly. If they have like buyer's …”

“We're in 75% of all independent nurseries in the country, which it would be different if like we had home Depot or target or something, and we could just say, take this line.”

“And so we've tripled D to C just by saying we own the business. Basically we haven't done like a crazy amount of improvements. As far as like D to C goes, we just actually paid attention to it and plugged it into content.”

“2020 of course was the year. I think we started that year at a 180 K on YouTube. I ended that year at over a million plus another channel, almost at a hundred K.”

“So we went from 500 to like 2.8 million to 7.1 million the next year and then raise, raise a series a,”

“If I take those 45 days and just calculate, let's say I was making call even just 15 more videos, it would have been not only more money straight up, but more sort of brand value to the business to just make the YouTube videos.”

“So up until 20, 21 at tail end is when I raised the series a, it was me or contractors. So it was me, editor, a writer and an assistant. And that was it. And we had, did, we did about 7.5 million that year, mostly product sales at that point.”

“So we trained the model. Just on our own internal content and then like licensed databases of let's say plant facts or weather or something like that. And so if you ask it a question or send it a picture, it'll give you the answer that the closest answer you c…”

“Like we're in about 1300 pet codes now. And I would say the sole reason is because The major buyer at Petco has just been an epic fan for a long time.”

“We scaled, I think from December, 21 to December, 22, from four people to about 90. Cause we use some of the funding to buy a seed seed company that had 60 people.”

“We have a Samsung fast channel now that we're, we've licensed 200 hours, hopefully, hopefully more soon.”

“Two thirds of gardeners spend their first dollar at a big box. We're not in any of them.”