Assertion certainty 4/5 debate potential 1/5

Espiritu: Acquired seed brand is in 75% of US independent nurseries

Kevin Espiritu · FULL INTERVIEW: Kevin Espiritu on Growing Epic Gardening · Mar 16, 2026 · at 14:23

Epic Gardening founder Kevin Espiritu outlines the retail footprint and wholesale distribution network of their acquired seed brand.

0:00 / 0:08exact quote · 8.2s
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“We're in 75% of all independent nurseries in the country, which it would be different if like we had home Depot or target or something, and we could just say, take this line.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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