Epic Gardening founder Kevin Espiritu explains how audience feedback on content reveals product demand before manufacturing.
Insight
Espiritu: Cross-platform audience funneling usually fails
“As you expand every platform, you think like, okay, well I can get someone from this one to that one. It tends not to work. You tend to have to just play each platform for what it is.”
Insight
Espiritu: The average career lifespan for a YouTuber is six years
“I'm 13 years old as a YouTuber, which is like two YouTuber lifespans. I think it lasts about six years or so.”
Assertion Partly supported
Espiritu: Epic Gardening scaled revenue from $500k to $7.1M before Series A
“So we went from 500 to like 2.8 million to 7.1 million the next year and then raise, raise a series a,”
Assertion Not checkable as stated
Espiritu: Epic Gardening generated $7.5M in 2021 with four people
“So up until 20, 21 at tail end is when I raised the series a, it was me or contractors. So it was me, editor, a writer and an assistant. And that was it. And we had, did, we did about 7.5 million that year, mostly product sales at that point.”
Assertion Not checkable as stated
Espiritu: Epic Gardening grew from 4 to 90 people after seed acquisition
“We scaled, I think from December, 21 to December, 22, from four people to about 90. Cause we use some of the funding to buy a seed seed company that had 60 people.”
Insight
Espiritu: Seed commerce is almost impossible to scale quickly without acquisition
“With seed, it's almost always going to be a buy because the infrastructure to actually like acquire seed, we have, we sell almost 800 varieties of seed, vegetables, flowers, herbs. It's nearly impossible to scale that really quickly. If they have like buyer's …”