Espiritu: Epic Gardening entered 1,300 Petco stores due to fan buyer
Kevin Espiritu · FULL INTERVIEW: Kevin Espiritu on Growing Epic Gardening · Mar 16, 2026 · at 15:24
Epic Gardening founder Kevin Espiritu explains how creator content unlocked major wholesale retail distribution deals directly with institutional buyers.
0:00 / 0:08exact quote · 8.3s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Like we're in about 1300 pet codes now. And I would say the sole reason is because The major buyer at Petco has just been an epic fan for a long time.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Kevin Espiritu
Espiritu: Cross-platform audience funneling usually fails
“As you expand every platform, you think like, okay, well I can get someone from this one to that one. It tends not to work. You tend to have to just play each platform for what it is.”
Espiritu: The average career lifespan for a YouTuber is six years
“I'm 13 years old as a YouTuber, which is like two YouTuber lifespans. I think it lasts about six years or so.”
Espiritu: Content acts as a pre-validation engine for launching products
“The beauty of having content is that you kind of get like a pre-validation engine for what you might want to put out there.”
Espiritu: Epic Gardening scaled revenue from $500k to $7.1M before Series A
“So we went from 500 to like 2.8 million to 7.1 million the next year and then raise, raise a series a,”
Espiritu: Epic Gardening generated $7.5M in 2021 with four people
“So up until 20, 21 at tail end is when I raised the series a, it was me or contractors. So it was me, editor, a writer and an assistant. And that was it. And we had, did, we did about 7.5 million that year, mostly product sales at that point.”