Espiritu: Making YouTube videos had higher ROI than filming Magnolia TV show
Kevin Espiritu · FULL INTERVIEW: Kevin Espiritu on Growing Epic Gardening · Mar 16, 2026 · at 22:55
Kevin Espiritu, founder of Epic Gardening, discusses the opportunity cost creators face when working with traditional television networks.
0:00 / 0:12exact quote · 12.0s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“If I take those 45 days and just calculate, let's say I was making call even just 15 more videos, it would have been not only more money straight up, but more sort of brand value to the business to just make the YouTube videos.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Kevin Espiritu
Espiritu: Cross-platform audience funneling usually fails
“As you expand every platform, you think like, okay, well I can get someone from this one to that one. It tends not to work. You tend to have to just play each platform for what it is.”
Espiritu: The average career lifespan for a YouTuber is six years
“I'm 13 years old as a YouTuber, which is like two YouTuber lifespans. I think it lasts about six years or so.”
Espiritu: Content acts as a pre-validation engine for launching products
“The beauty of having content is that you kind of get like a pre-validation engine for what you might want to put out there.”
Espiritu: Epic Gardening scaled revenue from $500k to $7.1M before Series A
“So we went from 500 to like 2.8 million to 7.1 million the next year and then raise, raise a series a,”
Espiritu: Epic Gardening generated $7.5M in 2021 with four people
“So up until 20, 21 at tail end is when I raised the series a, it was me or contractors. So it was me, editor, a writer and an assistant. And that was it. And we had, did, we did about 7.5 million that year, mostly product sales at that point.”