YouTube

“The people don't realize that, that most, I think it's like 50% of YouTube viewership is on TVs.”

“I don't think it's shadow banned at all. ... I think it's widely available. I don't think you can get thirty four million views on a shadow band thing. I think it did, I think it was getting pushed in the algorithm and stuff. I think it's, I think YouTube is v…”

“Part of the reason Joe Rogan blew up so huge on YouTube originally was because he chose the three hour format. So the algorithm, like the YouTube algorithm is a expected value machine. So it takes the average view duration, which is how long on average someone…”

“YouTube viewership is now, I think, predominantly on the TV.”

“There's like a cottage industry of YouTubers that just put out endless, like, hit pieces on BlackRock being like, did you know that they own everything, and they don't understand how, like, Fund to Funds or ETFs work.”

“And I've always told them like the format is Shark Tank. Like you need to do an episode where you're giving away money at the end of the episode every single time. It's very expensive because you actually have to be giving money away. But that's the way the Mr…”

“I think that a lot of the conservatives kind of kept growing very fast on RSS, whereas they were, they weren't able to grow as fast on YouTube.”

“There are legitimately Dozens of people that are going to build million dollar businesses off of AI related content. Whether it's YouTube videos or how-tos or courses or podcasts”

“I mean, he built Keras. Powers ML solutions that countless companies touch. It powers your recommendations on YouTube, Netflix, Spotify, the fraud filtering of your credit card transactions, Waymo cars that drive you around San Francisco.”

“That's what I noticed on YouTube was like at a certain point, it's like pick a big topic. And make the best video about that topic. And it would always go viral.”

“The rule of thumb is usually a dollar per subscriber on YouTube is like reasonable, reasonable monetization.”

“Rogan is now a couple years out from his Spotify deal. He's allowed to post the full episode on YouTube as well as on Spotify. Call Her Daddy's still in that tweener phase where they have to gate it, and so what went out on YouTube from Call Her Daddy was just…”

“You remember Joe Rogan's influence fell off a cliff for a few years when he was off YouTube and you basically didn't hear about him.”

“I bought tens of millions of dollars of YouTube creator ads through branded native, my first company creators would always tell me I get five million views a month. And I would tell them, I do not care. Because I'm going to buy an ad on one of those videos. So…”

“I think YouTube, YouTube is quite bad, and it seems to push them into the YouTube shorts, which are just terrible, and even my, like, five-year-old recognizes, like, this is bad. I shouldn't be watching this.”

“I just don't, I don't know if the format is, is viable longterm as a solution, I think.”

“I don't think so, because again, we're talking about Spotify and YouTube being the predominant platforms right now, and we know that those algos, they need the video. They crave the video.”

“You have to imagine the next step is you start to see other types of video content on the platform. And even if they can start chipping away a few market share percentage points here and there, YouTube's catalog, that's a big deal for Spotify.”

“Hey, if we can get the car in a YouTube creators video, things just perform like three times as well, which is like no real surprise.”

“I would say half of our audience is either watching our content on YouTube or on X and, you know, another half is, is is listening.”

“Now you, anyone, basically anyone out there who has a YouTube channel right now can create a type of content that looks like someone made it in a studio with 50, a hundred million dollars.”

“The reason for it is one, it's pretty high recurring revenue, high LTV product. So like you can afford to do marketing spend for a product like that. The second piece is the YouTube audience is like two third international. And so it's an efficient way to reac…”

“Most of our acquisition has been through regular YouTube ads of all places.”

“I think Google is actually the closest to ByteDance of America. If you think about it, they have so many different apps in one umbrella, but they don't share lessons. Like the YouTube team is so different from the Gmail team, sort of from the Chrome team, and …”

“We have this thing called Discover and we're trying to increase the volume of content on Discover, and once we do that in an automatic way with curation to users interest. Like we're going to let some of the users pub try to like publish it to discover on thei…”

“I mean, we've seen companies like open AI will scrape YouTube as well to train their models.”

“The obvious reason that he should have kept the AI thumbnail tool is you're by, if you can roll out AI in this way, you can save millions of creators that create YouTube videos a lot of money because many of them are not going to be able to afford to commissio…”

“Thumbnail designers, as a cottage industry of YouTube, are some of, like, the most powerful people on the platform. They literally are the gatekeepers between creators and, like, millions of views.”

“Like this eventually will get competed down. A lot of this will be taken by platforms, Opus Clip, or maybe even just YouTube will do it. Instagram will do it. You'll just stream to Instagram or Facebook and it will make the clips itself.”

“Even if I'm not up on release day with the car, because the automaker didn't invite me to the press launch, doesn't really matter. I can go get it from a dealer when it comes to dealers, 60 days later, and the video is going to be evergreen for five years, the…”

“Staying in the content world, Kalshi shared that just in YouTube generated over sixty billion last year, more than Netflix, and Polymath says YouTube is beating Netflix with this really sneaky content strategy in which their creators make stuff people want to …”

“I don't think they're cooperating that hard. There's so much content of a bunch of individuals on YouTube, on Meta that is using their name and likeness and putting them in situations that they would never, ever, ever agree to. And you can argue that it's not …”

“As you expand every platform, you think like, okay, well I can get someone from this one to that one. It tends not to work. You tend to have to just play each platform for what it is.”

“2020 of course was the year. I think we started that year at a 180 K on YouTube. I ended that year at over a million plus another channel, almost at a hundred K.”

“If I take those 45 days and just calculate, let's say I was making call even just 15 more videos, it would have been not only more money straight up, but more sort of brand value to the business to just make the YouTube videos.”

“There are over 10,000 individual personal, personal injury cases, almost 800 school district claims, and 40 state level cases pending nationwide that are similar to KGM Versus Meta and YouTube.”

“Yesterday, a Los Angeles jury, both meta and YouTube liable Wah, wah. For a twenty-year-old woman's mental health crisis in a bellwether trial that treated platforms as, quote, defective products, and potentially marks the end to the absolute immunity nature o…”

“On, on X, it's still very easy for an image to go viral, but if you think about, you know, Instagram, YouTube, like a standalone image just can no longer actually Get that. Escape velocity.”

“I think we were doing the back of the envelope just from the main call to action at the bottom of the YouTube stream. They were selling a patch for, I don't know, tens of dollars, and they'd sold, like, hundreds of thousands of them, so as we were watching, th…”

“TikTok shop and whatnot are doing real numbers in, in the U S and that is clearly going to be popping off any second with what they're going to do, which will lead YouTube to do what they're going to do.”

“I think the New York Times has done a fantastic job here. You have the Ezra Klein Show and Ross Douthat, who are sort of like the left and right perspectives, and their shows have become really successful on YouTube, a lot due to the packaging.”

“Lexus is now the official car of Colin and Samir. What does that actually mean? They made four ads for them that roll across, the roll out across YouTube. They're sponsoring four videos on their channel.”

“On March, 25th, a Los Angeles jury found Meta and Google slash YouTube negligent for designing platforms harmful to young people. A woman who said she became addicted to social media as a child was awarded 6000004.2 million against Meta and 1.8 million against…”

“The aspect ratio is kind of weird for modern content because we have films, which are widescreen and YouTube videos, which are 16 by nine, and those will show black bars at the top and the bottom, or you could zoom in and then you're cropping the sides. Not a …”