Espiritu: Two-thirds of gardeners start at big-box retail
Kevin Espiritu · FULL INTERVIEW: Kevin Espiritu on Growing Epic Gardening · Mar 16, 2026 · at 24:37
Kevin Espiritu is the founder of Epic Gardening. He discusses why Epic Gardening plans to expand its beginner-friendly seed lines into major retail stores.
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“Two thirds of gardeners spend their first dollar at a big box. We're not in any of them.”
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“So we went from 500 to like 2.8 million to 7.1 million the next year and then raise, raise a series a,”
Espiritu: Epic Gardening generated $7.5M in 2021 with four people
“So up until 20, 21 at tail end is when I raised the series a, it was me or contractors. So it was me, editor, a writer and an assistant. And that was it. And we had, did, we did about 7.5 million that year, mostly product sales at that point.”