The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 112 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 1 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Cohen: Interacting with unbalanced follower-ratio accounts lowers Twitter reach
“Like if people have a follower to following ratio, that's really out of whack and you interact with them, it actually lowers your reputation and reach.”
Pogrob: Removing Twitter handles from Instagram text posts dramatically boosts sharing
“I think removing your Twitter thing is so useful because Instagram posts, especially texts, they get shared. They grow from people sharing on their stories and most people don't want to share A quote with someone's little face and Twitter at they want to share…”
Bush: Niche health Twitter predicts mainstream wellness trends by two years
“Esoteric health Twitter Is always two years ahead of like everyone else. So they're already on that train of like anti-optimization now leaning more into like intuition and things like that.”
Clouse: Winning the distinct micro-games of both Twitter and Instagram is difficult
“It's really hard to like win the micro games of multiple macro games. That's why it's hard to be successful on Instagram and Twitter simultaneously.”
Clouse: Low-engagement promo tweets consistently generated $1,500 membership conversions
“If I tweeted once a week or twice a week about the community, it would be my lowest engagement tweet, but it would result in a new member. And so I just looked at this as like, I don't even care. The spread on this is worth saying, this is worth sharing, and i…”
Isenberg: Creators on Twitter must expect their heroes to block them
“Don't go on Twitter unless you're prepared to have some of your heroes block you.”
Huber: Clicking a tweet boosts algorithmic visibility for subsequent posts
“So there is something to be said for the fact that the tweet after, if you add value, if you teach somebody something, it will be seen by more people. Because if you're scrolling down through Twitter, and you avoid, and you see a Nick Huber post, but you just …”
Ship 30 for 30 hit seven figures using a simple four-step funnel
“ShipThirty hit seven figures as a business with, like, four steps. It was write on Twitter, drive people to a free educational email course, send them a weekly newsletter sharing, here's more of what we know. Every couple newsletters, join the next cohort of S…”
Isenberg: 95% of MVPs could just be a WhatsApp group
“95% of MVPs could be a WhatsApp group. You know, like, or an Instagram or a TikTok or a Twitter account, you know, it's a free account that you can just start inviting people and start with your friends.”
Lieberman: External links generate just 2.6% of YouTube channel views
“The views coming from external is 2.6%. Even though like the vast majority of my following anywhere online is on Twitter. And I used to share a link to every video on Twitter.”
Lieberman: Creators mistakenly assume YouTube audiences share their Twitter trust equity
“What a lot of people do who have huge followings on other platforms is they kind of assume that, that like the audience on YouTube is, is gonna have, is gonna know them and have the same kind of like trust equity that you've built up with your followers on Twi…”
Lieberman: Algorithms deprioritizing links will force creators to build native audiences
“And I think like the next three to five years is going to be more about, especially as we see like Twitter and Deprioritizing outside links and then trying to prioritize in the algorithm organically uploaded pictures and videos. I think the next like three to …”
Isenberg: Creators must aggressively convert rented platform followers into owned audiences
“You start with the Venn diagram, you get crystal clear, and then you think about what are the business goals that I need to have to support that. And that's where it becomes, I need to get people off Twitter onto my own audience as fast as possible because who…”
Phan: Top performers in any niche cannot cede Twitter ground to rivals
“The thing that I always tell people about Twitter, and I love your thoughts on this, is just the idea of, like, you'll get the top one percent of any field, right? Like, they'll just be there exchanging ideas, and, you know, as soon as you have a couple of peo…”
Isenberg: A single viral Twitter plug generated six-figure ARR
“And from that tweet alone, like seven, you know, that'll generate, sorry, it'll generate six figures in ARR just from that tweet.”
Bush: Generic tool roundup threads build audience size, not personal relationships
“If you only write threads about Google docs and, you know, Chrome extensions, you're not building any kind of personal relationship, but it's okay if you choose to play that game.”
Isenberg: Twitter was the most overrated company of 2022
“The most overrated company in twenty-twenty-two, I'm just gonna have to say it's Twitter.”
Isenberg: Late Checkout rejected a Twitter buyout, dodging Elon Musk's layoffs
“Twitter, Twitter offered to buy us in, in, in, and, you know, we thought about it in, and I'm happy we didn't because we probably would have gotten fired by Elon cause he fired a lot of people.”
Herrera: Creator audience lets her schedule calls with anyone on Twitter in two days
“So I can basically promise my bosses I can get anyone on the phone in two days. And my advancement as a creator is just getting that That time lower.”
Huber: Establishing authority in a Twitter niche unlocks major financial opportunities
“Or you can get on Twitter and get pretty serious about a certain niche. And it can just be a side effect of that, that you can find opportunities to make a ton of money, which has been a blessing for me.”
Morenstein: Negative Game Discourse Dominates Because Satisfied Gamers Are Playing
“The people that like the game are literally playing it. So the people that don't like it don't have a competing force on Twitter to be like, no, it's great. Cause they're literally playing it.”
Isenberg: Podcasting builds stronger audience affinity than tweeting
“There's one thing about actually going and tweeting 200 and some odd characters, but, you know, being in people's ears all the time definitely builds affinity.”
Urban: Twitter reveals how ideological bubbles perceive and argue about news
“Twitter doesn't just teach, doesn't just show you what the news is, it shows you what the perception of the news is, and it shows you what the arguments about the news is, and the different you know, a viewpoints and the different you can, and if you follow th…”
Housel: As social media follower counts grow, creators take fewer risks
“If I were to go back and look at my tweets from five years ago, I would probably took way more risk Than I do today because the downside as your following grows increases as well.”
Housel: Apologizing kindly in DMs de-escalates online trolls every time
“If someone says something really terrible about me on Twitter, just really like, not just casual trolling, but just really mean. I will, I mean, 99% of the time I ignore that, but once in a while I've DM that person and I've said, Hey, I'm really sorry I offen…”
Franceschetti: Dominating specific communities like Tech Twitter drives word-of-mouth growth
“And the other thing we did, we focus, we call it concentration, right? So, because it's not an impulsive purchase. And so what we do is we try to focus on specific communities and try to dominate the community. And that is kind of happening in tech where now i…”
Greg Isenberg: Twitter Monetizes Better Per User Than Snap and Discord
“Like, I will say that Twitter does monetize better than Snap and Discord.”
Greg Isenberg: Twitter Stock Will Hit $58.43 By Late 2022
“Alright, I give it 58, 43, one year from now.”
Greg Isenberg Is Neutral to Bearish on Twitter Under Parag Agrawal
“I don't know if this CTO is gonna be, you know, the person for it. If he's product oriented, and he's got that energy, then, like, I may be a little bit bullish to neutral, But if he is not product oriented No, I don't think so. I mean, I'm kind of in the neut…”
Finn: Claudebot has zero access to my personal Twitter account
“So it has zero access to my Twitter account. And so you want it only access to things where can't really mess things up and it's not susceptible to trickery.”
Isaacson: Bags reached 100,000 Twitter followers via an invite leaderboard loop
“One of the loops we had was, you know, you would log in with Twitter, you claim your bags link, and then you share it. And then if people join from your link, we would mark those people as like one of your invites. And then we had like a leaderboard of all the…”
Isenberg did not reach 10,000 Twitter followers until 2020
“It took me until 2020 to get to 10,000 followers, and I only really skyrocketed in 2020”
Why Founders Should Aggressively Hoard Social Media Handles for Startup Names
“Once every two weeks, see if that name is available on places like IG, Twitter, X, TikTok. You know, go and grab as many handles as you can. You can be a hoarder of some of these names. Don't worry. These handles, you know, nothing wrong with that.”
Isenberg: A social, meme-friendly browser code compiler is a compelling startup
“I think developers love memes. They love remixing. So I think the idea around compiling code and having a place where people can talk, meme, and remix some of that software is very compelling.”
Feroldi: David Perell paid Cultural Tutor a salary to scale the account
“This is something that David Perel has done successfully with the cultural tutor. That account went from like zero to what, I don't even know what it's at now, like over well over a million Twitter followers. And David essentially just gave I forget the man, t…”
Isenberg: Repurposing tweets grew his LinkedIn from 10k to 82k followers
“LinkedIn a year ago, I had 10,000 followers. Now I have 82,000 followers. I'd been sleeping on LinkedIn. And I had already been writing tweets for years. So yeah, what I basically do is I take my tweets and I put it on LinkedIn.”
Isenberg: Gained 50K-60K Twitter followers in 24 hours from one 2020 thread
“I posted a thread on Twitter and it got 55,000 likes... I got 50 or 60,000 followers in 24 hours.”
Toronto: Gary Vaynerchuk drew 1,000-person crowds to SXSW pop-ups via Twitter
“Back in the day, he had what was called the secret wine party back in 20, no, not even 22,007, 2008, even Predates me and we've been working together for 13 years. He would literally roll up to a bar. You did this started in South by Southwest say, Hey, I'm go…”
Huber: Viral parody deck tweet reached 20 million impressions on Twitter
“The HOA one got, Fifty million people saw it. This one got maybe 20, twenty million people saw it.”
Isenberg: Twitter drives 50k to 100k monthly link visits for my business
“I don't know, 10 to fifty million tweet impressions every single month. And it's not even that that's a lot of impressions. It is. But the important part is I could use, I could share links. Like I haven't checked, but I probably send. 50 to a 100,000 visits p…”
Andrew Wilkinson drives Twitter subscriptions by raffling monthly one-on-one video calls
“Andrew Wilkinson, the founder of Tiny Capital, has, like, a Twitter subscription, and it's, like, I don't know, 40 dollars or something, 30 or 40 dollars a month... He's gonna, like, pick someone random from his audience every month and have a thirty-minute co…”
Cole built 200k followers and 7-figure cash flow in two years
“You start a Twitter account and go to zero to 200,000 in two years. You start a company and you're making like seven figures of cash flow and teaching a whole generation of people to go make A million dollars as a writer”
Isenberg generated 45.5 million Twitter impressions over 28 days
“In the last 28 days, I had 45.5 million impressions on my tweets.”
Rogenmoser: Jasper wouldn't exist without spotting GPT-3 demos on Twitter
“If I hadn't been on Twitter six months before we launched Jasper, I wouldn't have seen GPT three come out. I wouldn't have seen some of the cool demos and I wouldn't have thought, well, I think we could do that for marketing content.”
Greathouse Fall: HustleGPT tweet reached 20M views and 250 Discord members
“20 some million people saw the tweet. 250 or so people joined a discord that we set up that are all participating in their own hustle GPT experiments”
Isenberg: The '100K Club' Twitter chat sparked massive audience growth
“But yeah, we created this group chat. We called it initially the a hundred K club. It was like peak COVID. You know, summer, summer, I think, 2020 spring and summer 2020. And the idea was, how do we how do we build big audiences? We all had 10 to 15,000 Twitte…”
Phan: Disney had a Twitter acquisition term sheet ready in 2016
“Disney actually looked at buying Twitter in 20 2016. I think they had a term sheet, everything was ready, and then Iger, like, woke up one day and was like, I don't want to deal with this fucking, I don't want to deal with the moderation bullshit that's going …”