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The Numbers Museum

Every specific figure ever claimed on the show. 60 match this view. Red rows are numbers the cited sources contradict.

AllDollarsMultiplesPercentagesBig numbers
FigureAs spokenThe claimWhoWhenChecked?
200% “200%” Fricks: Six-Second Videos Are the Easiest Way to Maximize Watch Time Jack Fricks Mar 25, 2025 —
100% “100%” Pieter Levels built his flight simulator entirely using AI coding tools Pat Walls Apr 23, 2025 Supported
100% “hundred percent” Fricks: Six-Second Videos Are the Easiest Way to Maximize Watch Time Jack Fricks Mar 25, 2025 —
100% “100%” McIntosh: SheetsResume Did $20K at Near 100% Margin in Month Two Colin McIntosh Jan 22, 2025 —
100% “100%” Krasun: Personalized yes-no churn emails achieved near 100% response rate Dmytro Krasun Nov 22, 2024 —
100% “100%” Cravotta: Pay app developers upon completion, not hourly Steven Cravotta Sep 24, 2024 —
100% “hundred percent” FormulaBot shifted from 100% Bubble no-code to just 5-10% no-code David Bressler Feb 11, 2024 —
100% “hundred percent” Giovanisci: Swim University relied entirely on affiliate revenue for years Matt Giovanisci May 4, 2024 —
99.99% “99.99%” Shanadi: College licensing and NIL rights filter out 99.99% of competitors Karthik Shanadi Apr 9, 2023 —
95% “95%” Hallam: 100K daily X impressions drive 95% of SuperX's traffic Rob Hallam Dec 28, 2025 —
95% “95%” Fricks runs his $10K/month software businesses with over 95% profit margins Jack Fricks Mar 25, 2025 —
95% “95%” Cravotta: Marketing is 95% of a mobile app's success Steven Cravotta Sep 24, 2024 —
90% “90%” Hildebrand: 90% of Subscribr's Code Was Written Using Claude Gil Hildebrand Dec 2, 2025 —
90% “90%” John Rush requires five 90%-off presales before writing any software code John Rush May 31, 2025 —
90% “90%” John Rush's non-AI software products operate at 90% profit margins John Rush May 31, 2025 —
90% “90%” John Rush: Building in public cut his product failure rate to 10% John Rush May 31, 2025 —
90% “90%” Pessagno: Operating Costs Are ~$1K/Month With Profit Margins Above 90% Fernando Pessagno Dec 2, 2024 —
90% “90%” Ship 30 for 30 generated $1M at a 90% margin in 2021 Dickie Bush Jul 13, 2024 —
80% “80%” Anderson: Internal UGC yields 50-80% profit margins versus 0-30% for paid ads Blake Anderson Dec 29, 2024 —
70% “70%” Bhooshan: Supergrow operates at a 60% to 70% profit margin Deven Bhooshan Sep 10, 2025 —
70% “70%” A financially healthy consumer micro-app must maintain 70% profit margins Lotz (Lots) Nov 9, 2025 —
70% “70%” John Rush's SEO Bot hits $100K monthly revenue with $30K API costs John Rush May 31, 2025 —
70% “70%” Anderson: Internal UGC yields 50-80% profit margins versus 0-30% for paid ads Blake Anderson Dec 29, 2024 —
65% “65%” Content and paid ads drive 60% to 65% of Georgiou's SaaS traffic Sebastian Georgiou Sep 17, 2025 —
60% “60%” Lotz claims his app Praise Screen achieved 60% Day 30 retention Lotz (Lots) Nov 9, 2025 —
60% “60%” Moubeche: Lemlist Grew by 60% Month-Over-Month After Redesign Fixes Guillaume Moubeche Dec 17, 2024 —
60% “60%” Krasun: ScreenshotOne operates at 40% to 60% profit margins Dmytro Krasun Nov 22, 2024 —
50% “50%” Keith: Barn2 drives cross-sells offering 50% off three days post-purchase Katie Keith Feb 8, 2026 —
50% “50%” Baron: Prayer Lock Generated $21K in December and Grew Over 50% Monthly Mal Baron Jan 18, 2026 —
50% “50%” Lampropoulos: The best influencer deals pay $2–$5 CPM with view guarantees George Lampropoulos Dec 14, 2025 —
50% “50%” Lieberman details CEO compensation: $100k-$200k salary, 10-50% equity, quarterly profit distributions Alex Lieberman Nov 2, 2023 —
46% “46%” Sheets & Giggles captured 11,000 pre-launch emails at a 46% conversion rate Colin McIntosh May 12, 2024 —
40% “40%” Bhooshan: RocketHub took a 40% commission, netting Supergrow $40,000 Deven Bhooshan Sep 10, 2025 —
40% “40%” Fricks: Free trials and 40% annual discounts drove SaaS revenue up Jack Fricks Mar 25, 2025 —
40% “40%” Lemlist redesign paused growth but more than doubled user activation to 35% Guillaume Moubeche Dec 17, 2024 —
35% “35%” Lemlist redesign paused growth but more than doubled user activation to 35% Guillaume Moubeche Dec 17, 2024 —
35% “35%” Executive ghostwriting agencies typically run 30% to 35% profit margins, says Lieberman Alex Lieberman Nov 2, 2023 —
33% “33%” Anderson: Apple's effective App Store cut is 20% under $1M, 33% beyond Blake Anderson Dec 29, 2024 Supported
30% “30%” Park: Paying creators a 30% markup for multi-platform reposts sharply cuts per-video cost David Park Mar 18, 2025 —
30% “30%” Anderson: Internal UGC yields 50-80% profit margins versus 0-30% for paid ads Blake Anderson Dec 29, 2024 —
30% “30%” McIntosh: Crowdfunding campaigns require 30% of their funding goal on day one Colin McIntosh May 12, 2024 —
30% “30%” McIntosh: SiteGPT reduced Sheets and Giggles customer care tickets by 30% Colin McIntosh May 12, 2024 —
30% “30%” Patis splits time 70% on full-time job and 30% on syndicate Alex Patis Nov 15, 2023 —
25% “25%” Rob Hallam: SuperX grew to over $13,000 MRR in four months Rob Hallam Dec 28, 2025 —
25% “25%” Cravotta: Hard paywall boosted Puff Count conversion rate to 20-25% Steven Cravotta Sep 24, 2024 —
20% “20%” Anderson: Apple's effective App Store cut is 20% under $1M, 33% beyond Blake Anderson Dec 29, 2024 Supported
20% “20%” McIntosh: Brands should offend at least 20% of people Colin McIntosh May 12, 2024 —
15% “15%” Katie Keith: Barn2 has 17,000 subscribers; lifetime deals account for 15% Katie Keith Feb 8, 2026 —
15% “15%” Anderson: Apple's effective App Store cut is 20% under $1M, 33% beyond Blake Anderson Dec 29, 2024 Supported
15% “15%” Smale: M&A broker fees start at 15% on small deals and scale down Thomas Smale Apr 17, 2023 —
10% “10%” Baron: Apps Need 10% Download-to-Trial Conversion Before Paid Ads Mal Baron Jan 18, 2026 —
10% “10%” Bhooshan: Only 10% of lifetime deal customers actively use the software Deven Bhooshan Sep 10, 2025 —
10% “10%” John Rush: Building in public cut his product failure rate to 10% John Rush May 31, 2025 —
10% “10%” FormulaBot shifted from 100% Bubble no-code to just 5-10% no-code David Bressler Feb 11, 2024 —
10% “10%” FormulaBot sees 5% churn, with 10% of churned users leaving for ChatGPT David Bressler Feb 11, 2024 —
9% “Nine percent” John Rush: Building in public cut his product failure rate to 10% John Rush May 31, 2025 —
5% “five percent” FormulaBot sees 5% churn, with 10% of churned users leaving for ChatGPT David Bressler Feb 11, 2024 —
4% “four percent” Shanadi: Greek House hit with $40K audit on $1M in sales Karthik Shanadi Apr 9, 2023 —
3% “three percent” Anderson: AI backend compute costs are under 3% for most mobile apps Blake Anderson Dec 29, 2024 —
0.5% “half percent” Sheets & Giggles generated $284,000 in total crowdfunding revenue Colin McIntosh May 12, 2024 Supported
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