Disclosure
Lieberman plans a holdco with over 12 companies without acting as CEO
“My vision for my own personal holding company is over the next five to 10 years, I want to have a dozen plus companies that sit under me that I am the CEO of none of, but I am the co-founder and chairman of all of them.”
Assertion Not checkable as stated
Executive ghostwriting agencies typically run 30% to 35% profit margins, says Lieberman
“The profit margin on this type of business is roughly 30 to 35%.”
Assertion Not checkable as stated
Lieberman: Ghostwriting agencies typically retain clients for 3 to 5 months
“And I've heard historically for ghostwriting agencies that when I talk to people who own ghostwriting agencies, they retain their average customer for like three to five months.”
Disclosure
Lieberman details CEO compensation: $100k-$200k salary, 10-50% equity, quarterly profit distributions
“Basically the range is a CEO, a salary between a hundred to 200,000 dollars a year, and then Their equity in the business will be somewhere between 10 and 50%. Whenever one of my businesses hits product market fit, every quarter thereafter, all of the profits …”
Prediction Not checkable as stated
Next agency wave is AI and no-code workflow automation, predicts Lieberman
“I think the next big one will be basically like notion or air table or different forms of automation agencies using these no code tools like Zapier and make as well as using AI and offshore talent.”
Insight
Lieberman: HoldCo founders must treat themselves as a service product for CEOs
“When you have a personal holding company and you're the entrepreneur sitting at the top of it, you have to think of yourself as a product, meaning you are in service of the companies you launch and the CEOs that you bring on.”
Insight
Lieberman: Validate ideas incrementally by progressing from tweets to businesses
“My best idea for launch or for testing anything is like, I always start with a tweet. If there's interest in a tweet, I turn into a tweet thread. If there's interest in that, I turn into a newsletter. If there's interest in that, I turn into a video. The same …”
Assertion Partly supported
Lieberman: Morning Brew generates over $75M annually with 200 employees
“Morning Brew is a two-hundred-person company that does more than seventy-five million dollars a year in revenue”
Disclosure
Lieberman targets $10M revenue and $3.5M profit for zero-capital StoryArb
“I put zero dollars into it, and our goal is to get to product market fit as quickly as possible, with the ultimate goal of having Storyarb be a ten million dollar business on its own, And profiting at least 3.5 million every year.”
Assertion Not checkable as stated
Lieberman quit Wall Street for Morning Brew at 30,000 subscribers, zero revenue
“I quit my job when we had 30,000 subscribers. We had not made a dollar on the business, but I just had this sense of faith, and so did Austin, that we'd be able to figure out a way to make money as a business.”
Disclosure
Lieberman: StoryArb Generates Roughly $1 Million in Annualized Revenue
“So we have 12 clients that are paying 7000 dollars a month. So 84,000 dollars, top line a month. It's roughly a million dollars a year in annualized revenue.”
Disclosure
Lieberman: StoryArb targets 10-month average client retention for product-market fit
“And so our goal is when we hit true product market fit, our average customer will have worked with us for on average, 10 months.”
Disclosure
Lieberman Targets Spending 5-10 Hours Weekly per Portfolio Company
“Hopefully we get to product market fit with the company by end of year, where ultimately I only spend five to 10 hours a week on the business. And that is kind of the time or investment trajectory that I hope to have with any business that I spin up.”
Alex Lieberman