Morning Brew co-founder Alex Lieberman discusses the scale of Morning Brew while outlining his transition into building a personal holding company.
Disclosure
Lieberman plans a holdco with over 12 companies without acting as CEO
“My vision for my own personal holding company is over the next five to 10 years, I want to have a dozen plus companies that sit under me that I am the CEO of none of, but I am the co-founder and chairman of all of them.”
Assertion Not checkable as stated
Executive ghostwriting agencies typically run 30% to 35% profit margins, says Lieberman
“The profit margin on this type of business is roughly 30 to 35%.”
Assertion Not checkable as stated
Lieberman: Ghostwriting agencies typically retain clients for 3 to 5 months
“And I've heard historically for ghostwriting agencies that when I talk to people who own ghostwriting agencies, they retain their average customer for like three to five months.”
Disclosure
Lieberman details CEO compensation: $100k-$200k salary, 10-50% equity, quarterly profit distributions
“Basically the range is a CEO, a salary between a hundred to 200,000 dollars a year, and then Their equity in the business will be somewhere between 10 and 50%. Whenever one of my businesses hits product market fit, every quarter thereafter, all of the profits …”
Prediction Not checkable as stated
Next agency wave is AI and no-code workflow automation, predicts Lieberman
“I think the next big one will be basically like notion or air table or different forms of automation agencies using these no code tools like Zapier and make as well as using AI and offshore talent.”
Insight
Lieberman: HoldCo founders must treat themselves as a service product for CEOs
“When you have a personal holding company and you're the entrepreneur sitting at the top of it, you have to think of yourself as a product, meaning you are in service of the companies you launch and the CEOs that you bring on.”