Thomas Smale

Founder & CEO, FE International · 1 appearance on the record.

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founderexecutiveauthor@ThomasSmale ↗LinkedIn ↗feinternational.com ↗

Thomas Smale is the founder and CEO of FE International, an M&A advisory firm specializing in SaaS, e-commerce, and digital media businesses. He has overseen hundreds of acquisitions totaling over $1 billion in transaction value since establishing the firm in 2010.

11statements → 1claims → 1claims resolved → 3.82/5average certainty → 1.91/5average debate potential →

0 supported 0 partly supported 1 contradicted how the 1 claim stands · each chip opens the sources

1 assertion · 9 insights · 1 disclosure · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 1 is resolved. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Thomas argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Smale: In 2010, no M&A firms or brokers serviced online businesses
“There was no M&A firms that did this. There were no business brokers. If you had a really big business, you couldn't call a big investment bank because they wouldn't return your phone call. So very much offered a service that no one else did, and really built …”
Thomas Smale Apr 17, 2023 ▶ 2:38 Zero to $1.1B from Flipping Websites

Everything Thomas Smale said on Starter Story that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Smale: Selling a $20M business is fundamentally similar to a $1M deal
“And really the difference between selling a, Million dollar business and twenty million dollar business isn't really that different. It's slightly more technical. It takes a bit more time. It involves generally more attorneys and accountants and different thir…”
Thomas Smale Apr 17, 2023 ▶ 11:04 Zero to $1.1B from Flipping Websites
Insight
Smale: Buying a $10,000 Business Does Not Require Professional M&A Advice
“If you're buying something for 10,000 dollars, you don't need to hire a firm like us. You don't need professional advice.”
Thomas Smale Apr 17, 2023 ▶ 7:51 Zero to $1.1B from Flipping Websites
Insight
Smale: M&A broker fees start at 15% on small deals and scale down
“Fees generally on smaller transactions start at 15% and then tear down. So the bigger the business gets, the lower the fee you get to, and that really continues to tear up until you have a multi-billion dollar business. Fees will be even lower.”
Thomas Smale Apr 17, 2023 ▶ 11:29 Zero to $1.1B from Flipping Websites
Insight
Smale: Small businesses sell on profit multiples, not revenue
“For most small businesses, so probably everyone listening, you generally don't get a revenue multiple. There's a lot of misinformation out there around valuations, but revenue multiples are uncommon. You generally get a multiple of profit.”
Thomas Smale Apr 17, 2023 ▶ 12:04 Zero to $1.1B from Flipping Websites
Insight
Smale: Average small business sells for 4x to 10x annual profit
“Like the average small business is probably in the four to 10 times annual profit range.”
Thomas Smale Apr 17, 2023 ▶ 12:36 Zero to $1.1B from Flipping Websites
Insight
Smale: Buying Existing Businesses Eliminates Product and Willingness-to-Pay Risks
“But the variable you're never worrying about is, will someone pay for it? Because it already has an audience, and does the product work? Because again, it's already got people paying for it.”
Thomas Smale Apr 17, 2023 ▶ 14:06 Zero to $1.1B from Flipping Websites
Insight
Smale: Buyers Should Acquire Businesses Where Their Skills Complement the Founder
“Buy something where your skill set can add to it. You don't necessarily need to have the same skills as the founder. Ideally, you need to have slightly different skills.”
Thomas Smale Apr 17, 2023 ▶ 14:19 Zero to $1.1B from Flipping Websites
Assertion Contradicted
Smale: In 2010, no M&A firms or brokers serviced online businesses
“There was no M&A firms that did this. There were no business brokers. If you had a really big business, you couldn't call a big investment bank because they wouldn't return your phone call. So very much offered a service that no one else did, and really built …”
Thomas Smale Apr 17, 2023 ▶ 2:38 Zero to $1.1B from Flipping Websites
Insight
Smale: Direct Email Outreach Is the Best Way to Source Business Acquisitions
“The best way to find potential deals is email people, reach out.”
Thomas Smale Apr 17, 2023 ▶ 7:07 Zero to $1.1B from Flipping Websites
Insight
Smale: Investors back small repeatable track records over theoretical plans
“Investors are much more likely to work with people who can show a track record. Even if the track record is small, if you can show, Hey, look, look how many times I've turned. 10,000 dollars into 20,000.”
Thomas Smale Apr 17, 2023 ▶ 18:24 Zero to $1.1B from Flipping Websites
Disclosure
Smale: First website flip turned $100 into $500 on a credit card
“I think the first deal I ever did was I bought a website for a hundred dollars, got that to making a little bit of money every month, and then I sold it at the end of the month for more than I paid. So I think my first deal was something like a hundred dollars…”
Thomas Smale Apr 17, 2023 ▶ 1:23 Zero to $1.1B from Flipping Websites

Appearances (1)

EpisodeDateSpeaking time
Zero to $1.1B from Flipping Websites Apr 17, 2023 15m
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