The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Bouten: Strong competitors help create categories by spending VC dollars on evangelism
“I think here it's really important when creating a category, it's actually good to have some really strong and good competitors. I actually think it's, it really helps to, you know, you can basically use some of their VC dollars as well to eventualize the spac…”
Bouten: Replaced entire GTM leadership at once, resulting in 18 direct reports
“At some point basically the entire go-to-market leadership, I decided to replace them, but I didn't have, like, any new people yet. So, I ended up with, like, 18 direct reports.”
Bouten: Category classification aids sales and fundraising, but takes immense time
“You know, if people are able to put your company, your software into a category, it actually helps with selling more deals, it helps with closing funding rounds, because people have a better understanding in which space you're in. It impacts, ah, attracting ce…”
Showpad's gross churn jumped from 8% to 15-16% following LearnCore deal
“Up until that point, always had, like, single digit gross churn amazing net retention, but suddenly, like, Or gross churn was like double digits. It was like, we had a year of like, you know, going from like eight percent to like 15 or 16% because we were chur…”
Bouten: Retraining 100+ GTM Staff for Post-M&A Platform Shifts Is Severely Underestimated
“The challenge is if you at that At that time, if you have, like, more than a hundred people in your go-to-market organization who have, for the last couple of years, have been going to market with a certain message, with a certain, you know, how the way, how w…”
O'Neil: Most B2B Buyers Feel Overwhelmed by Over 10 Content Pieces
“Most people are overwhelmed when there's more than 10 pieces, and if you think about a whole buying cycle, it's likely you're sending more than 10 pieces. But almost half were overwhelmed with five.”
Showpad acquired LearnCore when it had roughly $6M-$7M ARR and 50 employees
“LearnCore was about 50 people had about I think at the time, might be off one or two million, probably six or seven million in ARR at the time when we acquired them.”
Bouten: Showpad should cross $100M ARR by end of 2022
“Since then we've grown the company by the end of the year, we should cross that magical one hundred million dollar ARR mark.”
Bouten: 75% of Showpad revenue comes from traditional enterprise businesses
“75% of our revenue comes from like traditional businesses like Johnson and Johnson or like T Big manufacturers, Schneider Electric, things like that with big field sales forces”
Bouten: Showpad Generates 70% of Its Revenue from Multi-Product Platform Sales
“Now, I think if I look at platform revenue from Showpad, not single product, it's, you know, we're a couple of years later now, 70% of it is, is platform, so great.”
Showpad targets an LTV:CAC ratio above 4 and attrition below 20%
“Now Showpad runs of, like, four or five key metrics that we measure, and we're really focused on improving. So it's, for example, LTV over CAC, and we want to see lifetime value over cost of acquisition. We want it to be, you know, at Four or higher. That, tha…”
Showpad took two years to integrate LearnCore instead of expected one
“Integrating that solution on the product side way more took, you know, we thought it would take like a year. It basically took us two years”
Bouten: Showpad annualized employee attrition is close to 20%
“Now we're actually close to like, 20%. It's still too high for my liking at 600 employees, but, ah, so we, we're aiming to get it sub 20%”
Showpad Data: Sales Reps Record Pitch Submissions 6.6 Times on Average
“So, one of the things that, that we found with our client base Has to record a pitch for their manager to review. They record it on average, 6.6 times.”
Showpad Data: $100K+ Buyers Spend 40 Hours Researching Before Contacting Sales
“What you can see over there when the deal is less than 5000 dollars, they're spending about five hours, but when you get over to a 100,000 dollars, they're spending 40 hours of full work week researching before they go to sales.”