Bouten: Category classification aids sales and fundraising, but takes immense time
Pieterjan Bouten · Scaling From $10M-$100M ARR: The Good, The Bad and The Ugly with Showpad Co-Founder Pieterjan Bouten · Aug 30, 2022 · at 13:57
Showpad co-founder Pieterjan Bouten discusses the hidden costs and strategic benefits of category creation in B2B SaaS.
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“You know, if people are able to put your company, your software into a category, it actually helps with selling more deals, it helps with closing funding rounds, because people have a better understanding in which space you're in. It impacts, ah, attracting certain talent to the company, so, but it's also extremely hard, and it takes way more way more time than you would ever think to build out a category.”
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