Bouten: Strong competitors help create categories by spending VC dollars on evangelism
Pieterjan Bouten · Scaling From $10M-$100M ARR: The Good, The Bad and The Ugly with Showpad Co-Founder Pieterjan Bouten · Aug 30, 2022 · at 14:53
Showpad co-founder Pieterjan Bouten explains why having well-funded competitors accelerates market education in emerging SaaS categories.
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“I think here it's really important when creating a category, it's actually good to have some really strong and good competitors. I actually think it's, it really helps to, you know, you can basically use some of their VC dollars as well to eventualize the space to create more awareness about the category you're in, and then you just have to make sure when people are researching your solution that you show up and that you can you know, close and win those deals.”
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