Showpad's gross churn jumped from 8% to 15-16% following LearnCore deal
Pieterjan Bouten · Scaling From $10M-$100M ARR: The Good, The Bad and The Ugly with Showpad Co-Founder Pieterjan Bouten · Aug 30, 2022 · at 22:28
Showpad co-founder Pieterjan Bouten describes the customer retention impact of acquiring LearnCore and trying to cross-sell HR buyers.
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“Up until that point, always had, like, single digit gross churn amazing net retention, but suddenly, like, Or gross churn was like double digits. It was like, we had a year of like, you know, going from like eight percent to like 15 or 16% because we were churning out those customers who hadn't bought us for that use case that they were now part of.”
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