The Ledger

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why aren't all 45 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Lemkin: Vibe coding apps like Salesforce in 10 minutes is dangerous bologna
“There's a lot of stuff on social media about, Hey, you can just vibe code your own HubSpot or Salesforce. You can vibe code your own notion. It will take. 10 minutes. That's Sony baloney. And it is almost dangerous Sony baloney because it's not just startups t…”
Jason Lemkin Sep 12, 2025 ▶ 2:55 The Complete Guide to Vibe Coding without a Developer with SaaStr CEO and Founder Jason Lemkin
Insight
Avalos: Developer-first messaging fails with international enterprise buyers
“As we went to market outside of the United States, and maybe even outside of the Valley leading with a developer first kind of messaging, that wasn't always the right thing for your procurement, or your CIOs, or the CTOs, or the technical decision makers in In…”
Julio Avalos Jan 6, 2019 ▶ 17:41 Successfully Managing The Hyper-Growth Stage
Insight
Business Reviews Should Focus Exclusively on Yellow and Red KPIs
“I don't want to talk about the green, right? The green means that we put the right targets in place and we're happy with them. I only actually want to talk about the yellow and the rest. And if there's no yellow or red, I, it makes me really uncomfortable. I g…”
Abbas Haider Ali Feb 5, 2025 ▶ 15:00 How to Build a World-Class Customer Success Org: Lessons from Notion's CRO and GitHub's VP of CS
Prediction Not checkable as stated
GitHub CPO: Platform Will Become Completely AI-Native in Five Years
“What I would say is it looks more AI native. One of the beauties of what we're living through right now is that these LLMs can actually understand natural language in a way that none of the other tools before could. So I think if we really lean into that and g…”
Mario Rodriguez Jan 10, 2025 ▶ 43:36 Adding AI to SaaS: Inside the AI Product Strategies of Figma, Cloudflare, GitHub and Ramp
Disclosure
GitHub CPO: Copilot Development Is Decentralized Across All Product Teams
“What I would say is we try to not centralize it. There shouldn't be just one co-pilot team. There's a co-pilot intelligence platform team, and that's true, but I would say the repos team is a co-pilot team. The PR team is a co-pilot team. The issues team is a …”
Mario Rodriguez Jan 10, 2025 ▶ 37:26 Adding AI to SaaS: Inside the AI Product Strategies of Figma, Cloudflare, GitHub and Ramp
Assertion Not checkable as stated
GitHub Estimates Copilot Deflects 60% of Customer Support Tickets
“Based on the success that team has realized, we estimate that we're deflecting about 60% of the tickets we would have expected to be created across our support services, which is incredible.”
Elizabeth Pemeril Nov 20, 2024 ▶ 22:09 How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO
Insight
Brescia: Saying 'yes' to everything is terrible advice for startup founders
“Honestly, it's terrible advice. Saying no to most of what comes your way is key to maintaining control over your time and focus.”
Erica Brescia Sep 10, 2020 ▶ 8:20 What Being a Founder Taught Me About Leadership - Lessons from GitHub’s COO
Assertion Not checkable as stated
Over half of GitHub's growth to $7.5B was entirely developer-driven
“Developer community drove a company after 10 years to a 7.5 billion dollar acquisition based on sharing. There was a lot of sales motion. We had an incredible sales enterprise enterprise sales team but over half that growth was 100% developer driven with no sa…”
Ashley Smith Sep 11, 2019 ▶ 16:26 Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith
Disclosure
Avalos: GitHub wasted years and millions building custom HR software
“Do we want to be in the business of building out our own applicant tracking system, which we had? Do we want to be in the building business of building our own HR tools? Is this the right HR? Like, what do we know about any of these things? And that in a lot o…”
Julio Avalos Jan 6, 2019 ▶ 34:47 Successfully Managing The Hyper-Growth Stage
Prediction Not checkable as stated
Avalos: The next millions of software developers won't come from Silicon Valley
“The next several million software developers and users of all of our technology are not coming from the same places as where the last several million people came from. They're not coming necessarily just from Menlo Park and from Stanford. They're coming from D…”
Julio Avalos Jan 6, 2019 ▶ 24:41 Successfully Managing The Hyper-Growth Stage
What-if
Avalos: Keeping GitHub manager-free would have required far more bureaucracy
“If we had wanted to, and I'm not sure that we wanted to, we would have needed way more process, and way more bureaucracy than what we thought, ah, we had an appetite for. And that in some way, the lack of process, the lack of structure, leads to confusion with…”
Julio Avalos Jan 6, 2019 ▶ 26:30 Successfully Managing The Hyper-Growth Stage
Insight
GitHub CPO: AI Products Require AI Engineers Alongside Applied Scientists
“The right thing is not to say you need a bunch of applied science. I think you also need to grow the company to be AI engineers plus applied science. And that's what at the end might create the right product overall. Instead of just investing in the deep tech.”
Mario Rodriguez Jan 10, 2025 ▶ 37:01 Adding AI to SaaS: Inside the AI Product Strategies of Figma, Cloudflare, GitHub and Ramp
Insight
GitHub CPO: Product Predictability Is Impossible With Unpredictable LLMs
“In AI, you cannot have predictability. LLMs are not predictable even on that.”
Mario Rodriguez Jan 10, 2025 ▶ 19:46 Adding AI to SaaS: Inside the AI Product Strategies of Figma, Cloudflare, GitHub and Ramp
Insight
GitHub CPO: AI Experimentation Is Useless Without Over-Investing in Offline Evals
“At GitHub we invest in this thing we call coffee, which is compiler offline evaluation, and that's one area that I have found to be a place that you have to over invest in AI if you will, if you need to experiment, because you could experiment all day in AI an…”
Mario Rodriguez Jan 10, 2025 ▶ 26:19 Adding AI to SaaS: Inside the AI Product Strategies of Figma, Cloudflare, GitHub and Ramp
Assertion Supported
GitHub Copilot Reaches 77,000 Organizations and Two Million Users
“Step ahead to today, we have 77,000 organizations using GitHub Copilot and almost two million users.”
Elizabeth Pemeril Nov 20, 2024 ▶ 2:22 How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO
Assertion Not checkable as stated
Senior Developers Gained More Productivity From Copilot Than Juniors
“An assumption we had, for example, out the gate was that junior developers are going to love Copilot. Companies are going to want it to give it to all of their early in profession talent. It will make them more productive more quickly. Lo and behold, we start …”
Elizabeth Pemeril Nov 20, 2024 ▶ 12:07 How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO
Insight
Massive Enterprises Can Eat Software Vendors Alive With Year-Long POCs
“And especially from companies the size of Accenture, they can eat you alive with a POC. It could take a year. And so we had to get pretty opinionated about what we felt was a POC worth supporting and how we were going to measure the impact.”
Elizabeth Pemeril Nov 20, 2024 ▶ 18:07 How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO
Disclosure
GitHub Runs Agile Six-Month Compensation Plans for Sales Roles
“The other way we embody this is that we run six month compensation plans for those on variable plans. So six month plans, every six months you get a new exhibit.”
Elizabeth Pemeril Nov 20, 2024 ▶ 13:42 How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO
Prediction Not checkable as stated
Chief AI Officers Will Become Core Enterprise Buyer Personas
“We've had some customers name AI transformation officers or chief AI officers. That will be one of our buyer personas in the years to come.”
Elizabeth Pemeril Nov 20, 2024 ▶ 16:14 How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO
Assertion Supported
AI Products Drove 40% of GitHub's Fiscal 2024 Revenue Growth
“In the last fiscal year, our fiscal year ends in June, our AI products were 40% of our revenue growth during the period.”
Elizabeth Pemeril Nov 20, 2024 ▶ 2:30 How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO
Insight
Brescia: Founders will not get more free time as their companies grow
“It's really, really hard to take time off when you're building and growing a company, and I'll tell you that if you believe you'll have time someday when the company is larger and more established and has more employees, you're wrong. It's never the case.”
Erica Brescia Sep 10, 2020 ▶ 10:45 What Being a Founder Taught Me About Leadership - Lessons from GitHub’s COO
Opinion
Smith: Few companies reached a $7.5B acquisition via community like GitHub
“When you think about product driven growth, there are not many companies in the world that you can say a community has driven a company to a 7.5 billion dollar acquisition. More so than GitHub.”
Ashley Smith Sep 11, 2019 ▶ 3:06 Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith
Assertion Partly supported
Smith: Running GitHub without a CEO prior to Microsoft acquisition
“At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare. But I was one of five people running the company. The CEO publicly stepped down and left it to us to take care of.”
Ashley Smith Sep 11, 2019 ▶ 2:53 Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith
Disclosure
Avalos: GitHub was overly infatuated with internal culture over customers
“I think that for a while there we maybe were overly infatuated with how we were working as a company, As opposed to what we were doing, and why we were doing it, and who we were doing it for.”
Julio Avalos Jan 6, 2019 ▶ 40:40 Successfully Managing The Hyper-Growth Stage
Assertion Supported
Avalos: GitHub operated with ~100 employees without managers, titles, or teams
“Where we were right around a hundred people, maybe a little bit over, no managers, Weren't going to have managers for another year and a half or close to two years, I think, from that point. And we didn't have titles. We didn't have managers. We didn't have re…”
Julio Avalos Jan 6, 2019 ▶ 2:35 Successfully Managing The Hyper-Growth Stage
Insight
Avalos: Ambiguous decision-making causes greater productivity loss than process
“Ah, I think that you end up having way more loss of productivity and confusion within your organization when people don't know where to go for answers. When people don't know who the ultimate decision rests on.”
Julio Avalos Jan 6, 2019 ▶ 27:11 Successfully Managing The Hyper-Growth Stage
Disclosure
Norton Uses Windsurf and Lever API to Code Internal Analytics
“With Windsurf, I can legitimately, so I've got to get my GitHub repos and I've got it all set up so that I can actually do what I want to do. And so I'm pulling stuff out of the lever API to run analysis on how we're hiring.”
Kyle Norton May 28, 2025 ▶ 7:25 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
Assertion Not checkable as stated
GitHub Prioritized Professional Services Early, While Notion Focused on CSMs
“At GitHub, as I mentioned, the big need was how do you get people onto a software development platform, and that's why professional services was the orientation at the start. At Notion support, obviously, like technical support was an underpinning, but custome…”
Erica Anderson Feb 5, 2025 ▶ 5:04 How to Build a World-Class Customer Success Org: Lessons from Notion's CRO and GitHub's VP of CS
Assertion Not checkable as stated
GitHub Operates Functionally While Notion Uses Pod and GM Structures
“So, you know, for example, at GitHub, it was a functional structure. Yep. Still is. Still, it still is. Yes. At Notion for, in a pod structure and a GM structure, I think it's dependent on your, where you're at in terms of growth.”
Erica Anderson Feb 5, 2025 ▶ 21:02 How to Build a World-Class Customer Success Org: Lessons from Notion's CRO and GitHub's VP of CS
Assertion Supported
Dani Grant: GitHub Copilot Has 1.8M Paying Users Across 77,000 Companies
“Copilot has 1.8 million paying users from 77,000 companies.”
Dani Grant Jan 10, 2025 ▶ 0:42 Adding AI to SaaS: Inside the AI Product Strategies of Figma, Cloudflare, GitHub and Ramp
Assertion Not checkable as stated
GitHub CPO: Copilot Engineered for 100-150ms Global Latency
“We worked out really hard in making the latency be a hundred milliseconds, a 150 milliseconds, no matter where you were in the world.”
Mario Rodriguez Jan 10, 2025 ▶ 3:02 Adding AI to SaaS: Inside the AI Product Strategies of Figma, Cloudflare, GitHub and Ramp
Disclosure
GitHub Aligns Entire Company Operations Around Three Core Revenue Plays
“We took all of our go-to-market motions and our conversations across the company and organized them through the lens of three revenue plays. And if you ask any hubber, not just a revenue hubber, any hubber, our three revenue plays, they're going to say land, s…”
Elizabeth Pemeril Nov 20, 2024 ▶ 24:29 How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO
Assertion Supported
GitHub Surpassed Two Billion Dollars in Annual Revenue
“And since those early days with 200 ish employees to today, we have thousands to now over two billion dollars in revenue.”
Elizabeth Pemeril Nov 20, 2024 ▶ 1:21 How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO
Assertion Not checkable as stated
GitHub Cut Semester Roadmap Planning From Weeks to Two Hours
“Our semester planning process, which are these sprints where we decide what we're going to work on, used to be this Weeks long thing of passing documents around, lots of like really strongly held opinion, loosely backed by data. Now we pull up our project list…”
Elizabeth Pemeril Nov 20, 2024 ▶ 7:15 How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO
Assertion Not checkable as stated
GitHub Captured Only 30% of Feedback Using 47-Field Templates
“Historically, the burden of customer feedback fell on our solutions engineers and our customer success architects, bless them. We would send them this incredibly long issue template and say, we're going to need a, you know, brief, 47 fields here on what the cu…”
Elizabeth Pemeril Nov 20, 2024 ▶ 5:40 How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO
Assertion Not checkable as stated
Copilot for Business Gained Traction With Non-GitHub Enterprise Users
“The solution was we ended up shipping a Copilot for business for non GitHub enterprise users. It's been remarkably successful commercially. It's also opened up relationships to net new customers for us”
Elizabeth Pemeril Nov 20, 2024 ▶ 9:33 How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO
Assertion Supported
Asthana: Postman has 1,500 open feature requests and has resolved 2,000
“We have about 1500 feature requests open on Postman today. I think we have solved and probably 2000 of them since we started as a company.”
Abhinav Asthana Feb 15, 2022 ▶ 24:19 Building a $5.6B company with a Product-led Flywheel with Postman's CEO Abhinav Asthana
Assertion Supported
Brescia: GitHub doubled headcount to over 2,300 employees since her arrival
“It's also been quite a whirlwind, as on top of everything that we've had happening in the world in 2020, we've also doubled in size since I joined, to over 2300 employees spread all over the world.”
Erica Brescia Sep 10, 2020 ▶ 1:49 What Being a Founder Taught Me About Leadership - Lessons from GitHub’s COO
Assertion Not checkable as stated
Brescia: GitHub managed 2,000 remote employees and 50M developers in 2020
“We have offices and co-working spaces worldwide that had to close, eight active real estate projects to put on hold and redesign, over 2000 employees working remotely, vendors who are important to our culture but could no longer come to our offices, customers …”
Erica Brescia Sep 10, 2020 ▶ 13:26 What Being a Founder Taught Me About Leadership - Lessons from GitHub’s COO
Assertion Supported
Julio Avalos: GitHub grew from 2.5–3M developers in 2012 to 25–26M in 2018
“We've gone from two and a half, three million people maybe back in 2012 to 25, twenty-six million people, developers using the site today.”
Julio Avalos Jan 6, 2019 ▶ 6:56 Successfully Managing The Hyper-Growth Stage
Disclosure
Avalos: GitHub had no sales or marketing functions in 2012
“We didn't have, say, we didn't have a sales function at the time. We didn't have a marketing function. We were primarily developers”
Julio Avalos Jan 6, 2019 ▶ 10:23 Successfully Managing The Hyper-Growth Stage
Disclosure
Avalos: GitHub built a billing engine unable to collect international taxes
“You're in a situation that, you know, that we found ourselves in where we built a billing engine that wasn't able to collect that in a particular jurisdiction, or you're not, you know, you're not creating, you're not collecting sales tax, whatever that happens…”
Julio Avalos Jan 6, 2019 ▶ 39:42 Successfully Managing The Hyper-Growth Stage
Disclosure
Internal Usage Shaped the GitHub Copilot for Business SKU
“We brought that to market, and as we used it more, we realized we're going to need user administration features, better onboarding capabilities, SSO integration and the like. And so that wrapper became what is now the SKU we call Copilot for business.”
Elizabeth Pemeril Nov 20, 2024 ▶ 3:24 How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO
What-if
Brescia: Centralizing COVID decisions would have crippled GitHub's response time
“If I had made every single one of the decisions on how to respond across every aspect of our business, it would have taken far too long to execute, and our customers and employees would have been left wondering where we were and what we were doing. We could ha…”
Erica Brescia Sep 10, 2020 ▶ 13:50 What Being a Founder Taught Me About Leadership - Lessons from GitHub’s COO
Assertion Not checkable as stated
Avalos: At least 90% of GitHub employees were technical in 2012
“I think probably 90% of the company at least was technical at the time.”
Julio Avalos Jan 6, 2019 ▶ 3:15 Successfully Managing The Hyper-Growth Stage
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