Brendan Cassidy outlines essential criteria for hiring a VP of Sales, emphasizing that past colleagues' willingness to follow a sales leader indicates their true effectiveness.
“Do they have a list of people that they would hire when they came in as the, come in as the VP of sales? I'm huge on this, not everybody else is, but this is critical for me because one of my first sales jobs, I worked for a VP of sales that had this phenomenal resume, and he was always asking me for referrals. And I said, why doesn't anybody want to come work for you, right? Like, why does nobody that worked for you in the past want to work for you again? And so I think that's an indicator of what type of, you know, what type of leader that person is. Do people want to follow them? Do people want to work with them again?”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Brendon Cassidy
Opinion
Cassidy: EchoSign's early team was much better than LinkedIn's
“The team we had at EchoSign was so much better, by the way, there are some great people on our team at LinkedIn, by the way, phenomenal people that have had great success, but overall the team we had at EchoSign was way better. It was a way better team general…”
Brendon CassidyNov 4, 2021▶ 41:17The Sales Playbook for 2022 with Co-Sell CEO Brendon Cassidy and SaaStr CEO Jason Lemkin
AssertionNot checkable as stated
Cassidy: 80% of startups lose their first sales VP in year one
“I would guess probably eight in 10 startups probably fire or lose their first VP of sales inside of a year.”
Brendon CassidySep 19, 2019▶ 3:41How to Hire a Great VP of Sales with SaaStr + Duo Security
Insight
Cassidy: VPs of Sales must know their initial hires before accepting jobs
“If you're a VP of sales and a, you know, you go to a startup or a growth company, you should have a good idea about who the people that you want to hire before you actually take the job. And if you don't, then you probably did something wrong.”
Brendon CassidyAug 15, 2023▶ 4:5610 Things Top CROs Wish They Knew Early in Our Careers with CRO Justworks
AssertionContradicted
Cassidy: 90% of first startup VPs of Sales turnover within 12 months
“I think there's some statistic that like, 90 plus percent of first VPs of sales hired at a startup turnover inside of 12 months or less than 12 months.”
Brendon CassidyAug 15, 2023▶ 26:1010 Things Top CROs Wish They Knew Early in Our Careers with CRO Justworks
Insight
Cassidy: Startups should hire a demand-gen leader before a sales leader
“I would say most companies are probably higher, like a marketing leader, right? Like, you know, before sales leader, I mean, obviously in a startup, being able to hire a marketing leader, that's, that is an expert in driving sort of like top of the funnel, rig…”
Brendon CassidyAug 15, 2023▶ 41:4610 Things Top CROs Wish They Knew Early in Our Careers with CRO Justworks
Insight
Cassidy: Mass quasi-personalized cold outbound email is waning in effectiveness
“The sort of cold sort of outreach playbook, right, of like, let's just sort of spam the market with sort of quasi personalized communication is waning in effectiveness, right? You should do it, by the way. It's sort of table stakes. You have to do it. On some …”
Brendon CassidyMay 16, 2023▶ 5:16CRO Confidential: 3 Secrets For Early-Stage Startups To Acquire Customers | CoSell.io Co-Founder
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 400 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.