Porter argues sales personalization should focus on job objectives, not shared trivia.
Kyle Porter · The Twists and Turns Along the Way to Building a Unicorn with Salesloft's CEO Kyle Porter · Jan 29, 2021 · at 50:50
Kyle Porter, CEO of SalesLoft, breaks down the difference between superficial personalization and true relevancy in outbound sales.
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“And you see a lot of junk of like, you know, we shared the same high school, or I like this football team, and that stuff's like personalization, but it's not relevant to them achieving the objectives of their job. So what we like to do is coach our customers to understand the vocation that their buyers are in. What are the best practices and the problems faced with that vocation?”
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