sales outreach
2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Jan 29, 2021 by Kyle Porter · across every show →
Everything said about sales outreach, oldest first
Jan 29, 2021 positive
Porter argues sales personalization should focus on job objectives, not shared trivia.
“And you see a lot of junk of like, you know, we shared the same high school, or I like this football team, and that stuff's like personalization, but it's not relevant to them achieving the objectives of their job. So what we like to do is coach our customers …”
Jun 4, 2025 negative
Rangan: Segmented personalization no longer works; outreach must be truly personal
“It better be personal, not personalized. We've been talking about personalization for a very long time, which is You segment your customers. You take your customers, and you personalize your data, and send it to everybody in that segment. That doesn't cut it a…”