personalization

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jan 29, 2021 by Kyle Porter · across every show →

Everything said about personalization, oldest first

Jan 29, 2021 positive
Insight
Porter argues sales personalization should focus on job objectives, not shared trivia.
“And you see a lot of junk of like, you know, we shared the same high school, or I like this football team, and that stuff's like personalization, but it's not relevant to them achieving the objectives of their job. So what we like to do is coach our customers …”
Kyle Porter Jan 29, 2021 ▶ 50:50 The Twists and Turns Along the Way to Building a Unicorn with Salesloft's CEO Kyle Porter
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