Brown: Vercel hired bootcamp grads as inbound SDRs to answer developers
Morgan Brown · Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth · Feb 7, 2024 · at 11:42
Morgan Brown explains how Vercel designed its product advocate team to handle developer inbound queries before building out traditional outbound sales.
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“So what we did is we hired people just out of boot, boot camps that may have not gotten a job as an engineer at a company to take on this inbound SDR role. And we did that for two years and it worked out quite well for us because they could actually answer the questions that came in through inbound.”
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