Assertion certainty 4/5 debate potential 1/5

Brown: Vercel's freemium plan brings in 100,000 monthly signups

Morgan Brown · Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth · Feb 7, 2024 · at 19:25

Morgan Brown, VP of Marketing at Vercel, discusses the scale and qualification challenges of managing Vercel's self-serve product-led growth funnel.

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“Like our freemium plan is bringing in a 100,000 signups a month, which is a lot of people to be communicating with.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Morgan Brown

Assertion Not checkable as stated
Brown: Disclosing AI generation can increase click-through rates for developers
“For the audience that I market to, it doesn't matter, and in fact, sometimes if you let them know that it was generated through AI, it has higher click-through rates.”
Morgan Brown Feb 7, 2024 ▶ 14:11 Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth
Disclosure
Brown: Vercel uses ungated demos to avoid hiring large SDR teams
“That interactive demo is completely ungated, so anyone can try it. We're not asking you for your email, and then at the very end, we just say, are you interested in chatting with someone from the sales team, or are you interested in starting a trial, and we le…”
Morgan Brown Feb 7, 2024 ▶ 22:44 Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth
Assertion Not checkable as stated
Brown: Next.js open source adoption directly correlates with Vercel paid signups
“That, an XJS community, is what actually fuels all of our growth. So if that number is going up and to the right of how many people are using Next.js, we see the same correlation for how many people are actually signing up on our paid platform.”
Morgan Brown Feb 7, 2024 ▶ 25:37 Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth
Assertion Not checkable as stated
Brown: Every Vercel sales rep hit quota purely from inbound in 2022
“And when I joined about two years ago, every single salesperson was hitting their number or exceeding their target solely off of inbound.”
Morgan Brown Feb 7, 2024 ▶ 11:04 Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth
Disclosure
Brown: Vercel hired bootcamp grads as inbound SDRs to answer developers
“So what we did is we hired people just out of boot, boot camps that may have not gotten a job as an engineer at a company to take on this inbound SDR role. And we did that for two years and it worked out quite well for us because they could actually answer the…”
Morgan Brown Feb 7, 2024 ▶ 11:42 Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth
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