Brown: Disclosing AI generation can increase click-through rates for developers
Morgan Brown · Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth · Feb 7, 2024 · at 14:11
Morgan Brown, marketing leader at Vercel, discusses customer responsiveness to AI-generated outbound marketing campaigns.
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“For the audience that I market to, it doesn't matter, and in fact, sometimes if you let them know that it was generated through AI, it has higher click-through rates.”
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