Morgan Brown

Chief Growth Officer, Opendoor · 1 appearance on the record.

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executiveoperatorauthor@morganb ↗morganbrown.co ↗

Morgan Brown is a growth executive who serves as Chief Growth Officer at Opendoor. He previously held leadership roles at Shopify, Meta, and Dropbox, and co-authored the book Hacking Growth.

6statements → 4claims → 0claims resolved → 4/5average certainty → 1.5/5average debate potential →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 2 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said6 Episodes1

Everything Morgan Brown said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Brown: Disclosing AI generation can increase click-through rates for developers

“For the audience that I market to, it doesn't matter, and in fact, sometimes if you let them know that it was generated through AI, it has higher click-through rates.”

Morgan Brown Feb 7, 2024 ▶ 14:11 Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

Assertion Not checkable as stated

Brown: Vercel's freemium plan brings in 100,000 monthly signups

“Like our freemium plan is bringing in a 100,000 signups a month, which is a lot of people to be communicating with.”

Morgan Brown Feb 7, 2024 ▶ 19:25 Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

Disclosure

Brown: Vercel uses ungated demos to avoid hiring large SDR teams

“That interactive demo is completely ungated, so anyone can try it. We're not asking you for your email, and then at the very end, we just say, are you interested in chatting with someone from the sales team, or are you interested in starting a trial, and we le…”

Morgan Brown Feb 7, 2024 ▶ 22:44 Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

Assertion Not checkable as stated

Brown: Next.js open source adoption directly correlates with Vercel paid signups

“That, an XJS community, is what actually fuels all of our growth. So if that number is going up and to the right of how many people are using Next.js, we see the same correlation for how many people are actually signing up on our paid platform.”

Morgan Brown Feb 7, 2024 ▶ 25:37 Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

Assertion Not checkable as stated

Brown: Every Vercel sales rep hit quota purely from inbound in 2022

“And when I joined about two years ago, every single salesperson was hitting their number or exceeding their target solely off of inbound.”

Morgan Brown Feb 7, 2024 ▶ 11:04 Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

Disclosure

Brown: Vercel hired bootcamp grads as inbound SDRs to answer developers

“So what we did is we hired people just out of boot, boot camps that may have not gotten a job as an engineer at a company to take on this inbound SDR role. And we did that for two years and it worked out quite well for us because they could actually answer the…”

Morgan Brown Feb 7, 2024 ▶ 11:42 Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

Appearances (1)

Episode	Date	Speaking time
Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth	Feb 7, 2024	5m

Morgan Brown

Appearances (1)

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