Personalizing conversion and renewal paths increased Invoice2go expansion revenue by 10%
Menlo Ventures Investor · Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures · Oct 28, 2019 · at 27:14
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A Menlo Ventures investor describes building predictive ML models at Invoice2go to personalize automated customer monetization journeys.
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“In just our first few experiments by personalizing the conversion, upgrade, and renewal path, we drove an increase of our expansion revenue by 10%.”
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