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Lawrence: Promoted SDRs ramp 600% faster than external SMB sales hires

Jennifer Lawrence · How to Hire a Great VP of Sales with SaaStr + Duo Security · Sep 19, 2019 · at 29:10

Jennifer Lawrence discusses sales hiring and promotion strategies at Duo Security across its multi-hub sales organization.

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“In fact, when I look at my performers across SMB, the ones that came in through the SDR org, like, hands down, the most successful people. Right? You already know that they're a culture fit. You're sure of the competence fit. And they ramp 600% more quickly than bringing someone from the outside.”

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