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Brian Murray

Partner & COO, Craft Ventures · 1 appearance on the record.

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investorexecutiveoperatorfounder@murr ↗LinkedIn ↗craftventures.com/team/brian-murray ↗

Brian Murray helped launch Craft Ventures in 2017, where he leads firm operations and invests in B2B SaaS, developer infrastructure, and Bitcoin technologies. He has led or co-led investments in companies including AgentSync and OpenPhone, and co-founded the collaboration platform Cabal.

3statements → 2claims → 1claims resolved → 3.67/5average certainty → 2/5average debate potential →

1 supported 0 partly supported 0 contradicted 1 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 1 insight · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 1 is resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Brian argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Murray: PLG software stocks have outperformed the NASDAQ index since 2012
“On the left you can just see the number of PLG IPOs since 2012. It's been hockey sticking. Similarly the performance of these stocks Relative to NASDAQ index or just general tech stocks, PLG seems to see some outperformance.”
Brian Murray Mar 15, 2022 ▶ 0:52 Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-founder

Everything Brian Murray said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported
Murray: PLG software stocks have outperformed the NASDAQ index since 2012
“On the left you can just see the number of PLG IPOs since 2012. It's been hockey sticking. Similarly the performance of these stocks Relative to NASDAQ index or just general tech stocks, PLG seems to see some outperformance.”
Brian Murray Mar 15, 2022 ▶ 0:52 Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-founder
Insight
Murray: Website CTAs ('try free' vs 'get demo') distinguish PLG from sales-led
“The way I think about PLG is look at a product's website. Does it say try it, or does it say talk to someone? Get a demo or try for free. That's usually what you see, and that, ah, that sort of distinguishes a bottom-up PLG company from, A, ABM account based m…”
Brian Murray Mar 15, 2022 ▶ 1:30 Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-founder
Assertion Not checkable as stated
Murray: Yammer's biggest sales competitor was its own free product tier
“I used to work at Yammer. The sales team would often complain that their biggest competitor was a free version of Yammer. So you introduce that competitor, which is yourself.”
Brian Murray Mar 15, 2022 ▶ 2:17 Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-founder

Appearances (1)

EpisodeDateSpeaking time
Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-foun Mar 15, 2022 8m
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