The Ledger
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Murray: PLG software stocks have outperformed the NASDAQ index since 2012
“On the left you can just see the number of PLG IPOs since 2012. It's been hockey sticking. Similarly the performance of these stocks Relative to NASDAQ index or just general tech stocks, PLG seems to see some outperformance.”
Murray: Website CTAs ('try free' vs 'get demo') distinguish PLG from sales-led
“The way I think about PLG is look at a product's website. Does it say try it, or does it say talk to someone? Get a demo or try for free. That's usually what you see, and that, ah, that sort of distinguishes a bottom-up PLG company from, A, ABM account based m…”