Murray: Yammer's biggest sales competitor was its own free product tier
Brian Murray · Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-founder · Mar 15, 2022 · at 2:17
Brian Murray, partner and COO at Craft Ventures and former Yammer employee, explains the risk of PLG where a company's free product can cannibalize or compete directly with its enterprise sales efforts.
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“I used to work at Yammer. The sales team would often complain that their biggest competitor was a free version of Yammer. So you introduce that competitor, which is yourself.”
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