Murray: Website CTAs ('try free' vs 'get demo') distinguish PLG from sales-led
Brian Murray · Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-founder · Mar 15, 2022 · at 1:30
Brian Murray, partner and COO at Craft Ventures, shares a heuristic to differentiate bottom-up product-led growth companies from sales-led or account-based marketing organizations.
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“The way I think about PLG is look at a product's website. Does it say try it, or does it say talk to someone? Get a demo or try for free. That's usually what you see, and that, ah, that sort of distinguishes a bottom-up PLG company from, A, ABM account based marketing or sales led company.”
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