account-based marketing

“The name is stupid because it's not marketing alone. ABM is partnering with sales and marketing. It's account based engagement, right? And it's an orchestration of account planning and execution between sales and marketing.”

“20% of my marketing goes there. 80% should be focused on ABM, which is, don't be just fishing in the ocean.”

“Technology is so quickly evolving in the marketing tech space that what worked for ABM three years ago doesn't work anymore.”

“The way I think about PLG is look at a product's website. Does it say try it, or does it say talk to someone? Get a demo or try for free. That's usually what you see, and that, ah, that sort of distinguishes a bottom-up PLG company from, A, ABM account based m…”

“ABM is not a technology. It's a process inside your organization... ABM still works, but ABM is a process first, That you then enable with a technology second.”