SaaStr Annual

part of SaaStr

11 statements across 10 episodes · 5 bullish · 3 bearish · 3 people on the record · first statement Jun 6, 2018 by Jason Lemkin · said 381 times in 95 episodes since 2017 · across every show →

Mentions by year

brought up most by Jason Lemkin (180), Amelia Ibarra (51), Amelia LeRutte (32), Nick Mehta (10), Sam Blond (8), Byron Deeter (8), Christina Shen (5), Emilio Barut (2)

tap a year for its mentions
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020402017201820192020202120222023202420252026episodes it came up in
004208402017201820192020202120222023202420252026episodesmentions per episode
2026 150 mentions in 22 episodes 7 per episode
2025 112 mentions in 33 episodes 3 per episode
2024 43 mentions in 9 episodes 5 per episode
2023 21 mentions in 10 episodes 2 per episode
2022 11 mentions in 5 episodes 2 per episode
2021 20 mentions in 6 episodes 3 per episode
2020 3 mentions in 3 episodes 1 per episode
2019 6 mentions in 1 episode
2018 9 mentions in 2 episodes 5 per episode
2017 6 mentions in 4 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about SaaStr Annual, oldest first

Jun 6, 2018 positive
Insight
Lemkin: The best conference networking happens before official morning content starts
“What I've learned going back to the first Sester annual of 20 15 is some of the best time to meet people to interact is before it starts.”
Jason Lemkin Jun 6, 2018 ▶ 17:10 SaaStr Live with Jason Lemkin: Europa Edition!
Sep 17, 2021 positive
Assertion Partly supported
Lemkin: All four panelists from a 2015 SaaStr session became SaaS unicorns
“You did a panel you did it with three entrepreneurs on, that were at a million in ARR, and all four of you are unicorns and decacorns. So it's interesting. It was you, Tiago from TalkDesk, Nicholas from Algolia, and Daniel from Greenhouse, and all were growing…”
Jason Lemkin Sep 17, 2021 ▶ 1:00 Nick Mehta CEO Gainsight + Jason Lemkin CEO SaaStr on "The Latest in Leveling Up Customer Success"
Feb 3, 2023
Assertion Not checkable as stated
Lemkin: SaaStr lost $10 million overnight cancelling 2020 annual conference
“I remember, like, you know, going back in time in March, 2020, when we had to cancel Sasser Annual the night before, we lost ten million dollars, ok?”
Jason Lemkin Feb 3, 2023 ▶ 36:38 What Venture Looks Like In 2023 | SaaStr Founder Jason Lemkin + 20VC Host Harry Stebbings
Mar 10, 2023 neutral
Assertion Not checkable as stated
Lemkin: SaaStr Annual costs $12M to produce; SaaStr London costs $5M
“Sastra Annual will cost twelve million dollars. Sastra London will cost five million. Sastra Annual takes 18 months to plan.”
Jason Lemkin Mar 10, 2023 ▶ 42:53 SaaStr APAC AMA with Jason Lemkin, SaaStr CEO
Oct 15, 2024 negative
Assertion Not checkable as stated
Lemkin: Only 4 of 813 Past Booth Reps Accepted Free SaaStr Tickets
“All the folks that we thought were in the Bay Area that had done booth duty for the last three years at Sastr annual, we identified 813 people in our database that had come to booth duty. And we said, come to Sastranial for free as our guests this year... And …”
Jason Lemkin Oct 15, 2024 ▶ 37:41 The Era of HyperFunctional SaaS is Here l SaaStr CEO and Founder Jason Lemkin
Dec 13, 2024 bearish
Assertion Not checkable as stated
Lemkin: VC attendance at SaaStr Annual dropped 40% year-over-year
“VCs are about 60% of last year. About 60%.”
Jason Lemkin Dec 13, 2024 ▶ 3:02 From Outbound to Channel Partnerships: Your Burning Sales Questions Answered by Jason Lemkin
Dec 13, 2024 positive
Assertion Not checkable as stated
Lemkin: SaaStr Annual CEO and founder attendance increased by 50%
“CEOs and founders up about 150% of last year.”
Jason Lemkin Dec 13, 2024 ▶ 2:24 From Outbound to Channel Partnerships: Your Burning Sales Questions Answered by Jason Lemkin
Jan 24, 2025 neutral
Assertion Not checkable as stated
Lemkin: Producing the SaaStr Annual conference costs up to $8M
“You want to know how much it costs it to do SaaS through annual? It costs five million dollars unburdened. It costs close to eight million dollars fully burdened.”
Jason Lemkin Jan 24, 2025 ▶ 14:35 9 Things You Can Do to Grow Faster This Year with SaaStr CEO and Founder Jason Lemkin
Nov 21, 2025 negative
Disclosure
Ibarra: SaaStr sales missed following up with 1,000 inbound event leads
“Post SaaS Riannual, I was like, we literally just from this SaaS Riannual, have about a thousand people our sales team we never followed up with.”
Amelia Ibarra Nov 21, 2025 ▶ 45:20 6 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief AI Officer
Mar 18, 2026 positive
Assertion Not checkable as stated
Ibarra: SaaStr Annual agency hours dropped over 90% via AI automation
“I was looking at the amount of hours our actual, our events production agency had done for January and February for this year for SAS Reannual that's coming up in May versus the amount that our agency had done last year in January and February for the SAS Rean…”
Amelia Ibarra Mar 18, 2026 ▶ 13:40 10 Things to Know Before You Deploy Your First AI SDR
Apr 22, 2026 positive
Assertion Not checkable as stated
LaRoute: AI agents completed 4+ hours of sponsor onboarding in 10 minutes
“QB and co-work do it together because research mode is pretty good, right? In about 10 minutes, so then I just uploaded it to the platform in 10 minutes versus four hours slash a day. It was more, more richer data than we used to upload for sponsors previously…”
Amelia LeRutte Apr 22, 2026 ▶ 32:48 Managing 20+ AI Agents: Lazy Agents, Our $500K AI Bill, Stealth Churn & the Death of 60% Solutions
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