product marketing

“I usually recommend product marketing as your first marketing hire, because they can understand the strategy, they can help you build your positioning, they understand market segmentation”

“There's nobody who's a five-five. God doesn't make them, right? You either grew up in product marketing, or you grew up in demand generation, right? You also don't get 20 pointers. I think 15 is the maximum number of points you can get on this scale.”

“Doing things simple when you're already at a hundred million, trust me, is a lot harder than doing it at the beginning. So my lesson, I guess, in this case is I wish I had done this earlier. I really wish I had done product marketing a little earlier, would ha…”

“We still see early stage founders invest in growth marketing first, and the challenge with that is if you invest in growth marketing and you don't have clear, crisp value proposition, and you don't have that foundational messaging done, your marketing investme…”

“Generally when you're not sure between two functions, the right answer is not what seems logical in the org chart, but who has more experience.”

“I do think we expect too much, even going into series B, even up until 10, twenty million air, I think we expect magic from project market. I don't see it there”

“And what we found is both from a commonality standpoint as well as a correlation with tenure and success, it's product marketing.”

“In my, one of my first principles is focus on the anti-charter of that hiring. So oftentimes when you're hiring a role, a lot of this happens in marketing. You mentioned customer success. So that's another one as well, where you have clarity on what you think …”

“Another thing I'd call out there is they should partner with sales to pitch a prospect. So what that means is product marketing should be on almost, I wouldn't say every call, but could be almost every call actually doing the pitch and seeing how that resonate…”

“What I will say is you need to invest disproportionately in product marketing talent. Most software companies, product marketing organizations are horrible.”