HubSpot, every mention
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tap a year for its mentions
every year anyone Jason Lemkin 449Brian Halligan 81Michelle Benfer 16Yamini Rangan 14Mark Roberge 14Dharmesh Shah 14Danny Herzberg 14Katie Burke 13Hilary Koplow-McAdams 10Ryan Bonnici 8
Verbatim, from the transcripts: the passages where HubSpot comes up
Agents Are Your New Power Users: How Klaviyo CEO Andrew Bialecki Is Remaking a $1.4B Business
- ▶ 1:28 Jason Lemkin And this is probably, if you don't know Klaviyo, I'm going to be overly simplistic, but it is HubSpot and more for e-commerce. 2 times in the scene
How Agents Will Steal Your Customers. Plus: The $10K App Our Agent Replaced and the $14 Migration
- ▶ 21:38 Jason Lemkin Originally we thought we would move to HubSpot because HubSpot was more modern. 4 times in the scene
- ▶ 30:31 Jason Lemkin It wasn't worth the risk of, oh, I'll lift you from, from Salesforce to HubSpot or whatever.
Agents Didn't Kill Sales. They Just Exposed It with SaaStrAI CEO and Founder Jason Lemkin
- ▶ 24:44 Jason Lemkin You, someone could say, you know, I'm, I'm trying to find an AISDR tool that integrates with HubSpot and does it this way.
Our Agent Negotiated a Vendor Renewal, Became a CFO and a Better SDR .. but has too many guardrails
- ▶ 38:55 Jason Lemkin Versus, you know, a couple, you know, a year and a half ago, we got a quote from HubSpot.
$4 Trillion in IPOs, $100B in M&A, and Why B2B Spend is Booming
- ▶ 6:43 Jason Lemkin They sent leaders, epic products like Monday, HubSpot, Atlassian down 60 to 70% in a couple of months.
- ▶ 22:14 Jason Lemkin We had one person using HubSpot connected to nothing.
- ▶ 38:06 Jason Lemkin So, but folks that are a little bit earlier, a lot of the classic B to B players, ZoomInfo, HubSpot, uh, Monday, maybe they may have been unfairly punished by the public markets, but they're waiting for that re-acceleration. 4 times in the scene
Feature Differentiation Is Dead. Here's What Actually Wins Now with Lovable's Elena Verna
- ▶ 37:30 Elena Verna HubSpot has been amazing at that strategy.
Why Your Next Hire Should Report to an AI, Tragedy Apps, and Too Many AI SDRs? | The Agents #004
- ▶ 23:59 Jason Lemkin If you go to HubSpot, it will say it has pretty good APIs, but they're rate limited and have other issues.
- ▶ 34:47 Jason Lemkin Um, I think the Canvas and the HubSpots might be on the bubble. 4 times in the scene
- ▶ 1:18:14 Jason Lemkin Okay, so we're not leaving, okay, no matter what, no matter that you think we could do it all in Postgres, this is one of, we're going to talk next show about the 10 reasons we're not leaving Salesforce for Postgres, even though I get, I…
Managing 20+ AI Agents: Lazy Agents, Our $500K AI Bill, Stealth Churn & the Death of 60% Solutions
- ▶ 8:23 Jason Lemkin HubSpot launched a suite of initial agentic tools. 6 times in the scene
- ▶ 16:31 Jason Lemkin I built that AEO thing that's better than HubSpot in a single crappy prompt yesterday in Replit. 2 times in the scene
The Top 5 Issues Managing Multiple AI Agents in Production
- ▶ 52:31 Jason Lemkin It is embarrassing that we do not have a fully automated HubSpot slash Marketo today.
Software Stocks Have Massively Crashed. Here's What Founders Need to Know.
- ▶ 28:26 Jason Lemkin And it said HubSpot.
From 1 Agent to 20+: The Reality of Managing Multiple AI Agents Across Your GTM
- ▶ 32:54 unnamed speaker You know, we put Salesforce so you could pick up Spot or something else.
The Present and Future of AI in Sales and GTM with SaaStr's CEO and Owner's CRO
- ▶ 26:40 Jason Lemkin And HubSpot hasn't figured this out with his AI training. 4 times in the scene
- ▶ 42:50 Jason Lemkin We didn't need an agent hub and HubSpot blew up because HubSpot figured out, you know, when, when you and I started in all of this hubs people, you know, first of all, HubSpot didn't even have CRM. 6 times in the scene
The Step-By-Step Playbook for Building AI-Powered GTM Teams with Personio's CRO
- ▶ 15:33 Philippe Lacour You can also be on HubSpot.
- ▶ 48:40 Philippe Lacour When you think about it, why would a rep ever have to fill in something in Salesforce or in HubSpot?
AI + B2B in 2026: Find the Tailwinds or Get Left Behind | Jason Lemkin
- ▶ 18:35 Jason Lemkin It's the HubSpot for the Shopify ecosystem, HubSpot for e-commerce. 2 times in the scene
- ▶ 44:32 Jason Lemkin These products ain't all cost a lot more than one seed themselves of HubSpot, or one seed of Salesforce, or one seed of Zoho CRM, or pictures.
- ▶ 53:20 Jason Lemkin Here's HubSpot and Salesforce. 3 times in the scene
AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin
- ▶ 21:16 Jason Lemkin and then you hook it up to data like Salesforce or HubSpot or other sources of data or snowflake.
- ▶ 48:28 Jason Lemkin Every CEO I know of at the biggest companies, I asked Brian Halligan from the chairman of HubSpot this the other day, I asked Yamini too. 2 times in the scene
How to Use AI to Hyper-Customize Go-To-Market at Scale with SaaStr's CEO and Chief AI Officer
- ▶ 41:05 Jason Lemkin So if you have a technical marketer, if you have someone with a little bit of B to C background or a HubSpot nerd or someone like that, they can probably do this.
How We Use 20+ AI Agents for Marketing & Go-to-Market with SaaStr's CEO and Chief AI Officer
- ▶ 42:21 Jason Lemkin To do marketing emails, to do personalized marketing emails instead of a marketing tool that we instead of Marketo or HubSpot, right?
6 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief AI Officer
- ▶ 1:11:53 Jason Lemkin They'll go, that he can just look, he or she can just look at your Salesforce data, look at your UpSpot data, look at your Marketo data, whatever data pop up a little bit and said, yeah, listen, I did this with 20 other customers and…
The State of AI + Software: Where It’s Going - Fast
- ▶ 17:25 Jason Lemkin And maybe even I'll have an agency at HubSpot or Shopify or Salesforce.
- ▶ 46:42 Jason Lemkin It's why HubSpot has to win here.
Is The Classic GTM Playbook Really Dead? with SaaStr CEO and Founder Jason Lemkin
- ▶ 8:17 Jason Lemkin Oh, should I do Salesforce or HubSpot for CRM?
- ▶ 39:45 Jason Lemkin I wrote up this week, the CEO came and gave a presentation on a million chats between my AI, uh, Brian Halligan's from HubSpot, Keith Raboy, uh, and, and Lenny's.
SaaStr's Top 10+ AI Agents: AI SDR, AI BDR, AI RevOps + More: The How, The Who, The Why
- ▶ 50:12 Jason Lemkin And the volume was really high and they might have heard of HubSpot or Salesforce, but they might not have heard of cool tools like Gamma.
Building AI-First Companies: Insights from Zapier’s CEO Wade Foster
- ▶ 10:08 Wade Foster And so all of this stuff then gets automatically inserted into HubSpot.
- ▶ 24:08 Wade Foster But now you can use Claude to go have a discussion with HubSpot, to go have a discussion with your Google Drive, to go have a discussion with your email.
The Complete Guide to Vibe Coding without a Developer with SaaStr CEO and Founder Jason Lemkin
- ▶ 2:55 Jason Lemkin There's a lot of stuff on social media about, Hey, you can just vibe code your own HubSpot or Salesforce.
- ▶ 18:13 Jason Lemkin That's like HubSpot, but hubs, but AI first and targeted at startups. 2 times in the scene
- ▶ 28:03 Jason Lemkin If you write in, I want to build an AI first hub spot that does this and that, not only can you do it in one sentence, but they will actually help you come up with a spec, ask you if the spec is right, and then tell you if it's good enough…
What Happens When AI Kills Your SaaS Growth? Live Q&A with SaaStr CEO and Founder Jason Lemkin
- ▶ 7:02 Jason Lemkin When Rory invested in box with Aaron, when Rory's invested in HubSpot, those are pretty good ones. 2 times in the scene
- ▶ 32:59 Jason Lemkin He made plenty of money from HubSpot and box and others investing in those companies as of I, it's just, you just have to meet more people. 2 times in the scene
- ▶ 45:18 Jason Lemkin A different way of looking at brand is that whatever data you look at in B to B and HubSpot used to publish this.
AI and the Bottom Line, How Canva Turns Freemium into Conversions with Canva's CCO
- ▶ 3:31 John Gleason Before Canva, Rob was at HubSpot, where he was also the chief customer officer.
- ▶ 5:35 Rob Giglio That's why HubSpot does it that way.
- ▶ 5:55 John Gleason So you've held the top go-to-market position though at Adobe, at DocuSign, at HubSpot, now Canva.
Why Enterprise AI Adoption Is Moving 5-10X Faster Than Cloud with Box 's Aaron Levie and IBM's VP AI
- ▶ 14:09 Jason Lemkin Just like you have HubSpot. 2 times in the scene
- ▶ 30:49 Jason Lemkin Literally we had Yamini from was here yesterday from up spot and they're, I mean, they're crushing it, right? 2 times in the scene
AI and The Future of Sales, Marketing & CS with HubSpot CEO Yamini Rangan
- ▶ 1:47 Jason Lemkin I mean, there are, if we look at the public SaaS companies that are like classic-ish B to B, no one's doing much better than HubSpot, but so much change, right? 2 times in the scene
- ▶ 3:18 Jason Lemkin People were still talking, there's no, listen, it is not easy at HubSpot today, is it? 4 times in the scene
- ▶ 5:13 Yamini Rangan We launched our first chat spot now call co-pilot in March, 20, 23.
- ▶ 11:19 Yamini Rangan Now, last year at Inbound, which is HubSpot's conference, we launched Customer Agent, and the use case is support tickets. 2 times in the scene
- ▶ 14:46 Jason Lemkin What do you, and I want to dig into some HubSpot AI stuff that I have supplies next, but let me ask you, since you're running the leading company that does all of this, I don't know if you heard the story I gave backstage. 2 times in the scene
- ▶ 18:44 Jason Lemkin So Upsot's doing this, but I saw you have this one issue around personalization of this.
- ▶ 21:40 Jason Lemkin Give, tell me what you're, what you think HubSpot will do with AI in whatever timeframe, 12 months, nine months, end of the year. 3 times in the scene
- ▶ 28:20 Jason Lemkin Classic B to B is behind, but HubSpot is in this unique position where you have all the apps.
- ▶ 32:18 Jason Lemkin One about HubSpot and then more about John's insight here, your insight. 6 times in the scene
- ▶ 40:47 Yamini Rangan And for HubSpot, 40% of our ARR 6 times in the scene
- ▶ 44:50 unnamed speaker I was interested in knowing who makes the cut at HubSpot. 9 times in the scene
- ▶ 49:17 Jason Lemkin But it meant in the old school, people, everyone loved HubSpot, but when HubSpot CRM was early, folks would use it and then graduate to Salesforce.
AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
- ▶ 2:26 Jason Lemkin It's a full high four figure sale to tiny business and vertical SaaS that do not buy software that are not looking for things to bolt onto Salesforce or HubSpot that
SaaS + AI: It’s Time to Move Much Faster with SaaStr CEO and Founder Jason Lemkin
- ▶ 8:30 Jason Lemkin I mean, we're going to talk a lot about it in the next session with Ramani Angan from HubSpot. 2 times in the scene
- ▶ 24:48 Jason Lemkin The amount of energy, even if you wanted to leave HubSpot or box, your data is structured.
AI, M&A, and the Future of SaaS: Lessons from Marc Benioff, Salesforce CEO, Co-Founder and Chair
- ▶ 27:36 Jason Lemkin It was pretty fun from HubSpot, but he, and he's great, but he trained it only so much.
The 10-Point Checklist For When You Sell Your Company With Founder Collective's Dave Frankel
- ▶ 27:44 Jason Lemkin Founder of HubSpot, and we got into M&A unexpectedly, and the track we went down is,
- ▶ 33:21 Jason Lemkin I picked to Shopify and HubSpot both IPO to just under a billion dollars, right? 3 times in the scene
Why I’m Scared to Buy New SaaS Apps Now with SaaStr CEO and Founder Jason Lemkin
- ▶ 3:54 Jason Lemkin If we're already using HubSpot, if we're already using Salesforce, we're all asking ourselves, can we just do it in the apps we already have?
- ▶ 11:43 Jason Lemkin I know this used to be uncommon and then freemium came back at Lassie and HubSpot Monday and others actually started off without free additions for the most part and added them later when they realized the power.
AI at Scale: 8 Learnings from monday.com Co-Founder and Co-Ceo Eran Zinman
- ▶ 11:00 Eran Zinman I think to some extent, I'm not an expert, but that will happen with Salesforce and HubSpot. 2 times in the scene
- ▶ 30:31 Jason Lemkin Your CRM is growing faster than Monday ever did, but it took HubSpot a long time to get going.
The Real Data on What it Takes to Go Big and Eventually IPO with Meritech Capital
- ▶ 13:52 Kathy Choi HubSpot is one of the great examples of a company that utilizes multi-product approach to enable pretty significant market appreciation. 7 times in the scene
- ▶ 14:02 Kathy Choi On the left side, we have, in the green bars, AR from HubSpot's main product, the marketing hub.
- ▶ 15:05 Alex Clayton HubSpot's a great example of the different ways in which you can grow durably, including adding more products to your sweep, selling more. 2 times in the scene
- ▶ 19:15 Alex Clayton Successful multi-product strategies, as we showed you with HubSpot, can grow your TAM and increase efficiency over time.
The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin
- ▶ 0:39 Jason Lemkin Things, even basic things, you can look at what HubSpot and others have talked about how SEO is down because of Google's changes in generative AI.
- ▶ 9:28 Jason Lemkin Brian Halligan, who co-founded HubSpot, he wrote this up on, on LinkedIn, on social media that is, I can't believe how hard founders are working today compared to when I build HubSpot. 3 times in the scene
- ▶ 16:35 Jason Lemkin You can look at what HubSpot and others have talked about how SEO is down because of Google's changes in generative AI.
The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. Hosted by Jason Lemkin
- ▶ 15:54 Jason Lemkin You guys probably know this, but when I talked with Brian Halligan the other day, I didn't realize Dharmesh right now HubSpot isn't charging for their agents. 2 times in the scene
- ▶ 33:21 Jason Lemkin Jarmash from HubSpot has a little AI agent. 2 times in the scene
The RevOps Playbook: Owner.com CRO’s Secrets to Scaling
- ▶ 1:25 Kyle Norton We, you can think of us like HubSpot plus Shopify for mom and pop restaurants.
9 Things You Can Do to Grow Faster This Year with SaaStr CEO and Founder Jason Lemkin
- ▶ 11:27 Jason Lemkin We've added this integration with HubSpot. 7 times in the scene
- ▶ 12:51 Jason Lemkin And, you know, when Brian and Dharmesh talked about the, it was crazy that they launched CRM at HubSpot back in the day because their core buyer was a marketer, right? 5 times in the scene
- ▶ 20:05 Jason Lemkin They get to know, they get on the Shopify platform, they get on HubSpot, they get on Salesforce, they get something going with Stripe or OpenAI, whoever it is. 2 times in the scene
- ▶ 24:52 Jason Lemkin And it's great as founders because unlike a lot of folks in your sales team, you could actually answer the question, you know, when's the HubSpot integration coming?
- ▶ 29:36 Jason Lemkin If you can go global, if you can, 50% of many cloud leaders revenue is outside of the U S more than 50% of HubSpot's revenue is outside of the U S almost.
HubSpot Co-Founder Brian Halligan on How to Hire Great VPs and How M&A Really Works
- ▶ 0:16 Brian Halligan One of the things we did at UpSpot is when we hired a new rep, their training, what's in sales training, then training wise, 2 times in the scene
- ▶ 2:22 Brian Halligan And I just saw with HubSpot, like we've hired a lot of its ex, many haven't worked out. 2 times in the scene
- ▶ 6:00 Brian Halligan Part of it is HubSpot's got a unique culture. 4 times in the scene
- ▶ 9:41 Brian Halligan Like, you look across HubSpot's management, you like, you go to HubSpot's management team now, 4 times in the scene
- ▶ 18:29 Jason Lemkin I'm just gonna use the whatever playbook.
- ▶ 19:03 Brian Halligan One of the things we did, I don't even know if we still did it at HubSpot, is when we hired a new rep, their training, what's in sales training, then training wise, okay, you gotta learn HubSpot. 3 times in the scene
- ▶ 22:34 Jason Lemkin We have to get, especially on the, we have to get sales and marketing and support so good from AI that we're not reliant on the fifty-hour work person that spends two months learning HubSpot and deploying their end. 2 times in the scene
- ▶ 25:50 Brian Halligan Google was acquiring HubSpot. 6 times in the scene
- ▶ 31:21 Brian Halligan It was going on HubSpot, four or five slides, you know, economics, hockey stick, and I'd send it to him. 2 times in the scene
HubSpot Co-Founder and Chair Brian Halligan on AI and SaaS, Board Meetings, and When Incumbents Win
- ▶ 0:06 Brian Halligan If you look at the SaaS company's numbers, see it through Sequoia, see it through all my HubSpot dashboards where I see our customers.
- ▶ 0:45 Jason Lemkin We are here with one of our old time friends and favorites, Brian Halligan, co-founder, chairman of HubSpot. 2 times in the scene
- ▶ 2:02 Jason Lemkin You've been doing this since 2006 HubSpot, but in some ways it's just getting good, huh? 6 times in the scene
- ▶ 7:07 Jason Lemkin We'll be bigger than HubSpot.
- ▶ 19:22 Jason Lemkin For founders and others, I, the, and obviously HubSpot is a public company. 3 times in the scene
- ▶ 23:28 Jason Lemkin You're chairman of HubSpot. 2 times in the scene
- ▶ 29:55 Jason Lemkin Okay, let's talk because now you've, you're seeing this at HubSpot and it's when others about AI and who wins. 10 times in the scene
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