Freshworks

“I think there are a lot of people think of PLG and virality as It's not synonymous, but they're not. I think you can still have a purebred PLG model where it sells itself because the buyer can get right into the product, and they can actually even use it in a …”

“Like even as early as 20 13 and 14, we had closed Burger King, three M, Schneider Electric, Macmillan Publishing, Pearson, Sony, all of these customers actually came inbound.”

“Our second product is actually the fastest growing product now, better than our first flagship larger product.”

“The first round of funding when we had 70 stranger customers from all around the world, Paying us an average of 30 dollars a month, so we had 2100 dollars of MRR, but that was enough to get us a million dollar funding, and that's why I said it's a big bet that…”

“We have 40% of our revenue. It's completely SMB customers, a hundred percent inbound.”

“They're important for the board, but you cannot push down the metrics to the people. So you have to celebrate your employees for making biryani. So like if your marketer is writing a brilliant blog post or your AdWords person is coming up with a creative campa…”

“Our sales, if you look at our early years, our sales cost would be like 20% of the CAC. Marketing would be 80%.”

“It's actually much easier to sell to global customers than selling to Indian customers. You know, Indian customers are notorious for hijacking your product roadmap, and you can never sell outside once you start selling to India.”

“Like we have 31 startups that have come out of Freshworks.”

“So this second product, FreshService, Which we launched in 2014. Today is north of two hundred sixty million dollars ARR.”

“So today, 60% of our revenue for Freshworks Comes from mid-market, ah, what we call as mid-market enterprise companies, which is companies from two 50 to 5005 thousand and above enterprise.”

“We actually built our second product when Freshdesk, our first product, was not even a million dollars in revenue.”

“Till employee number 69, we did not hire a single programmer who actually knew Ruby on Rails. We hired great programmers and figured out that, okay, they can learn Ruby on Rails and then contribute.”