Dreamforce, every mention
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tap a year for its mentions
every year anyone Jason Lemkin 16Marc Benioff 7Amelia Ibarra 4Brett Queener 3Todd McKinnon 2Tom Hale 1Sarah Kennedy 1Nick Mehta 1John Coogan 1
Verbatim, from the transcripts: the passages where Dreamforce comes up
Why Your Next Hire Should Report to an AI, Tragedy Apps, and Too Many AI SDRs? | The Agents #004
- ▶ 1:11:08 Amelia Ibarra Like that's, you know, I think that's their end game that by the time they get to dream force in a few months, they're blending.
How AI Is Rewiring Sales: Quota, Retention & Follow-Up with Agentforce, Momentum, Mangomint + SaaStr
- ▶ 23:33 unnamed speaker Um, it's been a big part of Salesforce's roadmap since, since Dreamforce, but I, I also think it's something you need to have in mind as you build out your own agentic layer.
The Top 5 Issues Managing Multiple AI Agents in Production
- ▶ 14:12 Amelia Ibarra Buying qualified momentum is like eventually by probably Dreamforce, right?
Software Stocks Have Massively Crashed. Here's What Founders Need to Know.
- ▶ 3:12 Jason Lemkin So if you bring in ten million or fifteen million, like a lot of corporate events do, Dreamforce, they lose money, right?
- ▶ 4:12 John Coogan Uh, I am, I am interested in your reaction to my, my take that, uh, like, the, the, the Dream Forces, the Meta Connects, the Google IOs, like, this has put pressure on the, on the, uh, cross-platform tech conference.
AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin
- ▶ 47:26 Jason Lemkin I remember, you know, back in the day when I was a, an early SAS founder, I was a dream force and, uh,
How to Use AI to Hyper-Customize Go-To-Market at Scale with SaaStr's CEO and Chief AI Officer
- ▶ 30:18 Amelia Ibarra Before Dreamforce, and then, September, October, November, there was a lot of amount in November.
6 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief AI Officer
- ▶ 44:51 Amelia Ibarra But our first agent that we've deployed, and this was recently, so this was just right at Dreamforce, which was like a month ago.
Why Only “WTF” Products Can Survive Today with Brett Queener Partner at Bonfire Ventures
- ▶ 5:14 Brett Queener There was a first winner in a SAS version of it, but all these companies were the same where they would have a dream force or whatever, a workday force, whatever.
- ▶ 21:44 Brett Queener You know, Bobby and I would sit down and say, okay, what are we doing for Dreamforce? 2 times in the scene
AI, M&A, and the Future of SaaS: Lessons from Marc Benioff, Salesforce CEO, Co-Founder and Chair
- ▶ 7:36 Marc Benioff And you're going to see that incrementally, especially as we get to Dreamforce, how all the things that are critical with Slack are really
- ▶ 17:32 Marc Benioff The Singapore Airlines story, the Salesforce story, this idea that we're doing already done a half a million conversations as we kind of head to Dreamforce, I'm sure that we'll get into the millions. 3 times in the scene
- ▶ 25:51 Marc Benioff And we'll see that by dream force.
- ▶ 29:47 Jason Lemkin And so just, just, you know, I think everyone's got to be excited about AgentForce, whether they're deploying it now or Dreamforce or a year, everyone's, and if I'm invested in the platform, this has got to be on my top two or three…
- ▶ 35:43 Marc Benioff And I think that when I get to dream force in October, I have to clear it up.
- ▶ 42:59 Marc Benioff So there's a lot of cool stuff coming and by Dreamforce, and I hope everyone will be there and building on our platform.
The Secrets Inside Google Cloud’s Growth with Sarah Kennedy, Vice President Google Cloud Marketing
- ▶ 24:19 Sarah Kennedy They use Dreamforce as their forcing function for new product launches.
The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin
- ▶ 30:02 Jason Lemkin And then I'll fast forward to that next year at Dreamforce, not that much longer as a Dreamforce, there's just Salesforce is a big thing we were exhibiting there. 3 times in the scene
9 Things You Can Do to Grow Faster This Year with SaaStr CEO and Founder Jason Lemkin
- ▶ 14:29 Jason Lemkin oh my God, I don't want to do a Dreamforce or an inbound or a SaaS or annual or any of this stuff.
From Outbound to Channel Partnerships: Your Burning Sales Questions Answered by Jason Lemkin
- ▶ 1:30 Jason Lemkin There's Dreamforce, there's inbound, there's a million things.
- ▶ 11:43 Jason Lemkin And then I was at Dreamforce actually, which was next week.
- ▶ 23:54 Jason Lemkin The whole Salesforce engineering team in Dreamforce in 2006 came over to ask him how he did it.
The Future of AI and Sales in SaaS with Henry Schuck, CEO of ZoomInfo and SaaStr CEO Jason Lemkin
- ▶ 41:35 Jason Lemkin You want the 500 K booth at Dreamforce?
Todd McKinnon CEO of Okta: Top 10 Learnings Building a High Performance Organization (Updated)
- ▶ 24:21 Todd McKinnon They was like, they leaked it before Dreamforce, like as a pre-leak. 2 times in the scene
Why You're Unfundable Today: The Cold, Hard Truths About SaaS Part 2 with SaaStr CEO Jason Lemkin
- ▶ 18:52 Jason Lemkin But then I was at an, again, an early Dreamforce event, and, ah, two of our customers, I was on a panel with Jeff Yoshimura, who is now CMO at, ah, Snyk, Snyk, Snyk, right?
The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder Jason Lemkin
- ▶ 13:12 Jason Lemkin And this, 2 times in the scene
Live from SaaStr Annual 2022: AMA with SaaStr's CEO
- ▶ 36:33 Jason Lemkin Was, but, and I remember, like, the first Dreamforce I went to in SF, I'm walking out of the parking garage,
The Answers To Scaling, Hiring, And Everything Else: An AMA With Saastr Founder & Ceo Jason Lemkin
- ▶ 51:51 Jason Lemkin I remember the first year I went to Dreamforce.
Nick Mehta, CEO Gainsight: 10 Things That Are Changing Now in Customer Success | SaaStr 2021
- ▶ 3:47 Nick Mehta And 2013 was a year that I misguidedly decided that at our first conference we were going to a Gainsight, we just launched our company, our first conference, I decided to do Movember at Dreamforce.